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Updated: Friday, October 10, 2008 11:25 AM (Central)

Dateline: Nashville, TN (LTC Tour Mile 20,623; State # 31)--

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CENTER REGIONAL REPRESENTATIVE FOR WISCONSIN PUSHES PARTNERSHIPS

LTC Comment: Marilee Driscoll reported from the 2nd Annual National LTC Partnership Conference in our August 7, 2008 LTC Bullet. Read it at http://www.centerltc.com/bullets/latest/771.htm.

At this event, according to Marilee's account, former Indiana LTC Partnership director Mary Ann Hack spoke of the trials and tribulations that Indiana experienced trying to get the state's Partnership LTCi program going. Indiana thought (as many states getting started with the Partnership may think) that this is such a good thing, consumers will learn of it and rush out to buy Partnership policies. It didn't happen. No surprise. Not even when Indiana pushed agents to mention it did large numbers of policies get sold.

It took the state actively and continuously disseminating information about the Partnership program before anything significant happened. Romeo Raabe of www.TheLongTermCareGuy.com in Green Bay, Wisconsin, a Regional Representative of the Center for Long Term Care Reform, decided not to let the same thing happen in Wisconsin.

Romeo teaches continuing education classes for Kaplan schools as well as NAIFA (the National Association of Insurance and Financial Advisors) and his wholesaler. He has contact with many agents. He currently teaches the required 8-hour Partnership training course in Wisconsin. Romeo has met with a number of legislators and explained the partnership program, as well as what it can mean in savings to the state over time. Most legislators were not aware of this. Several have agreed to push the state to do press releases about the LTC Partnership program. If necessary, they will introduce legislation requiring the state actively to promulgate information about the Partnership.

At every Partnership training class he does, Romeo gives each attendee a sheet with talking points to contact their legislators and push for the state to actively promote the Partnership program. He does not want Wisconsin to wait years for anything good to come of this. If agents in every state that adopts Partnership will do the same, and meet with legislators to ask them to promote this as a savings vehicle for future state budgets, we can avoid the many year lapse of activity that Indiana experienced. Lets learn from their mistake and not repeat it.

LTC Comment: The LTC Tour, the Silver Bullet of Long-Term Care and I will join Regional Representative Romeo Raabe for speaking engagements and media coverage he is planning for Green Bay, Wisconsin on October 20, 2008.

We encourage all Center for Long-Term Care Reform members to get involved in the LTC Tour and work with us to get the word out about the LTC Partnership Program and the importance of responsible long-term care planning.

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Updated: Thursday, October 9, 2008 10:59 AM (Pacific)

Dateline: Palo Alto, California (LTC Tour Mile 20,635; State #31)--

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"AGING DELIBERATELY" ON LTC INSURANCE

LTC Comment: I'm in Palo Alto to consult with some Wall Street folks who are researching investment prospects for the long-term care service delivery and financing sectors. The trailer's at Two Rivers Campground in Nashville. The truck's parked at Nashville International Airport. Damon's back in Seattle. We'll be publishing more frequently again.

Liz Taylor wrote a column on aging issues in the Seattle Times for years. Now she publishes an e-newsletter called Aging Deliberately. I recommend it unqualifiedly. Visit www.agingdeliberately.com to sign up. Each issue has a new article, a guest article and an "oldie, but goodie." Here's what caught my eye in her September 29 issue (republished with permission):

A Column from the past
Originally published July 17, 2002, updated September 2008

Long-term care's a gamble, one you need to consider
by Liz Taylor

Q: I just turned 65 and am trying to figure out if it makes sense to buy long-term care insurance. The risk vs. benefit margin seems very close if you're in reasonably good health as you approach old age. I've read the books, talked with health-care professionals and, of course, been courted by insurance sellers. What's your spin, very briefly, on all this?

A: My spin is a big, bold, definitive, "It depends!" Sorry I can't make it easier, but there really is no right answer because buying long-term care insurance depends on your situation and your assessment of the risks. If you're wealthy, you might decide to use your assets to pay for your care AND/OR to pay for a policy. But if you're like most of us in the middle, when budgets are tight, there are several important issues to consider (and remember, I don't sell insurance):

· How you pay for your care is the No. 1 factor in determining its quality, the number of choices you have, and the amount of control you'll have over what you get. This is the baseline. Paying privately -- with money you control through insurance or savings -- is the way to have access to the best, right choices.

· With or without insurance, each of us (starting in our late 40s or early 50s) should develop a plan for how we'll pay for our care someday. If you choose to go "bare" - without insurance - then you need to have enough savings or assets to sell when the time comes that will cover your expenses. A good rule of thumb (in today's dollars) is $1 - 2 million for two people who are now in their fifties. Even better, look to combine savings and insurance for a more cost-effective solution.

· You mention your good health as a reason not to buy insurance. I view it the opposite way. If you were unhealthy, few or no insurance companies would touch you. Being healthy means you're still eligible to buy a policy, plus you have more policies to choose from and often at lower prices.

· I see the "risk vs. benefit margin" differently as well. You're healthy now, but good health doesn't last forever. As hard as it is to imagine, most of us are likely to need care before we die - a little or a lot, for a week or a decade; tomorrow or in 20 years. No one can predict. That's why buying long-term care insurance is a gamble, like all insurance.

I bought my long-term care insurance policy ten years ago. If I never use a single benefit before I die, I'll be happy. I don't relish the idea of needing someone to prepare dinner for me someday or take me to the bathroom, simply to justify the investment. I don't have car insurance because I want an accident - I buy it to protect myself in case I do.

· Long-term care services are a continuum, beginning with the little things, like getting help with laundry or grocery shopping. Families usually provide this level of assistance for free. Wives care for their husbands (because men die earlier than women), then the adult children care for their moms.

So, statistically speaking, when you consider buying long-term care insurance, think about the role your family can play. You don't want to wear them out, but as your needs change in the beginning, they can often keep you going at low cost before you need to hire caregivers. People without adult children should take extra care to plan for their early needs.

Q: I'm the only child of an aging parent, and I'd like to find a support group for people going through my experience of a parent growing ever more frail, both mentally and physically. Some days I don't handle her increased dependence on me well.

A: Caregiving is one of the most isolating and difficult experiences any of us will ever face, especially when a parent (or spouse) needs a lot of care. Being an only child takes on a whole new meaning - you don't have siblings to fight with about caregiving tasks, but neither do you have someone with whom to share the physical and emotional burdens.

No one will understand what you're going through better than other family caregivers - which is the blessing of support groups: people sharing what they're going through and helping each other solve similar problems with patience, humor and new ideas. Here's where to find one:

· Start with your local Senior Information & Assistance office (you can obtain their contact information from the national Eldercare Locator Office at 1-800-677-1116 or www.eldercare.gov ). These offices keep track of most older adult services within their county boundaries and can often give you free up-to-date lists of support groups.

· Hospitals and senior centers often sponsor family support groups. Some specialize in caring for people with specific illnesses, such as diabetes, multiple sclerosis or stroke.

· Your state's Alzheimer's Association probably facilitates support groups for families dealing with memory loss or confusion (it doesn't have to be Alzheimer's). To find the right office for your area, call the national office in Chicago at 1-800-272-3900, or email info@alz.org, or go online to www.alz.org.

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Updated: Wednesday, October 8, 2008 11:22 AM (Pacific)

Dateline: Palo Alto, California (LTC Tour Mile 20,600; State # 31)--

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LTC BULLET: LTC CATCH UP

Palo Alto, California (LTC Tour Mile 20,600; State # 31)

LTC Comment: Today's LTC Bullet is a grab bag of news and views that have been backing up for a week or so. Don't miss any of the tantalizing tidbits after the ***news.***

*** CONSULTING GIG: I'm in Palo Alto, California today preparing to brief some Wall Street investors on the state of the long-term care financing system. I'll fly back to Nashville in the morning, and head for Cleveland, Ohio where the Silver Bullet, the LTC Tour and I have our next event, a two-hour CE-approved Long-Term Care Graduate Seminar for the local NAHU (National Association of Health Underwriters) affiliate. ***

*** SUPPORT THE LTC TOUR. It's not too late to be aboard the Silver Bullet with your corporate logo during LTC Awareness Month (www.aaltci.org/aware). Contact Damon at 206-283-7036 or damon@centerltc.com for details. Plan your LTC Tour event with Steve Moses at 425-891-3640. ***

*** BAD NEWS, BIG OPPORTUNITIES. We've been warning here for years that the LTC funding crisis will devastate America's social safety net. You'll find below ample evidence that the crisis is mounting. We've not only highlighted the problem. We've offered the solution all across America this year on the National Long-Term Care Consciousness Tour. Support the Center for Long-Term Care Reform and our LTC Tour by becoming an individual member of the Center ($150 per year), a corporate member (starting as low as $1,000) or by sponsoring the LTC Tour (from $500 as a "Regional Representative of the Center to $25,000 for a Platinum Sponsorship.) Special: Finish the LTC Tour year as a Silver, Gold or Platinum sponsor and you're cost will be only one-third the original investment. ***

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LTC BULLET: LTC CATCH UP

LTC Comment: A couple weeks ago, Steve Moses appeared on Bryan Herdt's radio show in Phoenix, Arizona. Herdt is Director of Long-Term Care for IPG (Independent Planners Group). For a good overview of the problem and likely outcome of America's long-term care financing crisis, listen to these two brief radio segments from KFNN 1510 (www.kfnn.com) "Business for Lunch! with Julie Dougherty" in Phoenix on September 23, 2008:

Part one: http://www.centerltc.com/kfnn(1).MP3

Part two: http://www.centerltc.com/kfnn(2).MP3

Marc Kaye, the Center for Long-Term Care Reform's New York Regional Representative, is at it again. You'll recall that Marc, an associate of LTC Tour Gold Sponsor LTC Financial Partners (www.ltcfp.com), was the force behind a professionally produced video that reached thousands of CPAs with the LTC Tour's message of responsible long-term care planning. Read about it at "LTC Bullet: We Touch Thousands of CPAs with Professional Video" (http://www.centerltc.com/bullets/latest/780.htm). Watch it at http://marty.smartpros.com/videoview/player.html?40530|10494.

Now Marc's made a new contribution. Check out this letter from influential Congressman Charles W. Boustany, Jr., M.D. (R, Louisiana) supporting LTC Awareness Month: http://www.centerltc.com/MarcKaye.pdf . Congressman Boustany was also the key to that extraordinary and long-overdue admission by the Social Security Administration that Medicare DOES NOT cover long-term care and that citizens SHOULD consider purchasing private long-term care insurance. Check it out here: http://www.centerltc.com/SocialSecurity.pdf

Tennessee Regional Representative Phyllis Shelton, who hosted the LTC Tour during our first visit to Nashville in February, recently garnered some important "earned media." Check out her story in the Wall Street. Journal's "Marketwatch" about the new LTC Partnership Program in Tennessee here.

Now, let's emphasize why all this earned (i.e., free) media and positive coverage is so important. Following is a long list of news with links that support our LTC Tour warnings about the coming LTC crisis and the public's need to plan early for LTC risk. In a nutshell, Medicaid, Medicare and Social Security, the traditional safety net programs, for the poor, but also for the middle class and affluent, are on their way down, and maybe out. Smart consumers are planning now to take more of the responsibility on themselves for their financial, health care and long-term care security.

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States See Rising Enrollment in Medicaid as Economy Falters, Survey Finds. The eighth annual 50-state survey of state officials released this week by the Kaiser Family Foundation's Commission on Medicaid and the Uninsured (KCMU) finds enrollment in Medicaid began to rise in fiscal year 2008 as they confront a weakening economy. The survey finds that Medicaid enrollment across the country grew 2.1 percent in fiscal year 2008. States also experienced spending growth of 5.3 percent, up significantly from the previous two years. For fiscal year 2009, states expect to see even larger increases in Medicaid enrollment and spending, raising the potential for program cutbacks as states face the combined impact of more enrollees and fewer available resources. Conducted by researchers at Kaiser and Health Management Associates, the survey found that more states made or planned restorations, enhancements or expansions to their Medicaid programs than made cuts for fiscal years 2008 and 2009. These include changes to provider reimbursement levels, Medicaid eligibility requirements and enrollment processes, benefits, and home- and community-based services for long- term care. Full survey results are available online at http://www.kff.org/medicaid/7815.cfm).

Source: Kaiser Weekly Update, 10/3/8

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State workers face bleak budget picture By Pauline Vu, Stateline.org Staff Writer (Updated 11:40 a.m. EST, Oct. 3, 2008) The economic downturn has hit states hard, and among those feeling the effects are state employees, whose salaries are being frozen, who are retiring before they wanted to, who are being asked to take furloughs, or unpaid days off, and who, in an estimated 7,000 cases, have been laid off. Read More: http://www.stateline.org/live/details/story?contentId=345473.

Source: Stateline.org Daily - Oct. 3, 2008

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Medicaid long-term health care costs to soar in US By Will Durham, Reuters. Sep 30, 2008 According to a recent report released by America's Health Insurance Plans, Medicaid spending for long-term care for the disabled and elderly will total in the neighborhood of $3.7 trillion in the next 20 years (http://www.ahip.org/content/default.aspx?docid=24597). These figures include individual state spending, projected at $1.6 trillion, and $2.1 trillion in federal money. In a separate report released by the Kaiser Family foundation health policy organization http://www.kff.org/medicaid/7815.cfm, Medicaid enrollment grew by 2.1 percent in the 2008 fiscal year after showing a decline in the prior fiscal year. Link

Physician Payments May Take Hit as Medicaid Enrollment Swells in Declining Economy By Emily P. Walker, Washington Correspondent, MedPage Today. MedPage Today. Sep 29, 2008 - Link

Long-term care insurance: pricey but necessary? By Dave Carpenter - AP Business Writer. Reporter News - Abiline, TX. Sep 29, 2008 - Link

Source: AHCA / NCAL Gazette - Tuesday, September 30, 2008

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Violations reported at 94% of nursing homes By Robert Pear. New York Times. Sept 29, 2008 A report, to be released tomorrow by Daniel R. Levinson, the inspector general of the Department of Health and Human Services, asserts that over 90 percent of the nation's nursing homes were cited for violations last year and that 17 percent of homes had deficiencies that caused "actual harm or immediate jeopardy" to patients. AHCA President and CEO, Bruce A. Yarwood, said: "We know we have to do a better job. We have been doing a better job, in treating pressure sores, managing pain and reducing the use of physical restraints." However, said Yarwood, the inspection system is faulty. "It does not reliably measure quality. It does not create any positive incentives. Inspectors are subjective and inconsistent. They interpret federal standards in different ways," he said. Link

Source: AHCA / NCAL Gazette - Monday, September 29, 2008

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Ohio: Programs for Poor Face $80 Million in Budget Cuts By The Associated Press. New York Times. Sep 25, 2008 In order to comply with an order by Gov. Ted Strickland to cut 4.75 percent from state agency budgets, the Ohio Department of Job and Family Services, is cutting $80 million from the state's welfare program, adoption services, Medicaid fraud detection and the state's child support program. Not included in the cuts are $9.3 billion the state sets aside to provide Medicaid to Ohioans until receiving a federal reimbursement, and $25 million for disability assistance. Link

UT: Medicaid funds on chopping block By Lisa Rosetta. Salt Lake Tribune. Sep 24, 2008 Just as more Utahans are lining up for Medicaid benefits, Medicaid director Michael Hales is preparing to present two budget-cutting scenarios to lawmakers. http://www.sltrib.com/ci_10543076

Source: AHCA / NCAL Gazette - Thursday, September 25, 2008

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Updated: Monday, October 6, 2008 1:09 PM (Central)

Dateline: Nashville, Tennessee (LTC Tour Mile 20,585; State #30)--

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LTC TOUR UPDATE

Special Update: We know we've fallen a little behind on daily news updates. Hey, even the indefatigable Center for Long-Term Care Reform has to take a few days off once in awhile. Damon's taking some rare vacation days, which is just as well because I've been running so fast I can't keep up. He has his trusty laptop and broadband card with him, which is why you are getting this update today. Can't promise much more for the rest of this week, though.

After two days at the conference described below, I'm flying overnight round trip to Palo Alto, California for a consulting gig. That'll bring in a little cash for the LTC Tour's dwindling coffers. Then I have a 550 mile drive up to Cleveland for an event early next week. This is just my way of saying "Hang in there. We'll get back to the more substantive coverage of LTC news as soon as time, travel, and energy permit."

LTC Comment: The Silver Bullet of Long-Term Care and I are in Nashville to cover the American Health Care Association's and National Center for Assisted Living's (www.ahcancal.org) national convention. This year the big and powerful nursing home and assisted living trade association is meeting in the gigantic Gaylord Opryland hotel and convention center.

LTC Tour Gold Sponsor "Long Term Living" magazine invited me to join them in their booth in the Exhibit Hall. I'll hand out information about the LTC Tour, invite new sponsors to join the Tour, and show our slide show about the tour to the tune of Johnny Cash singing "I've Been Everywhere." Check it out at: http://www.youtube.com/watch?v=gOj6sc_m4iE . The Silver Bullet of Long-Term Care will be available for "tours" by convention-goers in the Opryland's special parking lot for Recreational Vehicles.

The last few days have been busy and hectic. Since my last report on October 1, I gave two presentations at LTC Gold Sponsor OneAmerica's National Education Conference in Indianapolis. Here's some feedback from those programs:

"Most informative and best class of this seminar. Thank you!" Vicki Gochoroff

"Eye-opening information, most of which I have been unaware of in the LTC business!" Lance Nystrem

"What an eye-opener. I was aware of the problem but not the scope of it. Thank you for waking me up!" F. Bruce Hammermann

On Friday, October 3, I delivered a three-hour version of our Long-Term Care Graduate Seminar to an audience of NAIFA members at the Conseco Auditorium in Carmel, Indiana. Here's what they had to say about the program:

"Best seminar I've ever attended." Peggy Selvey

"Excellent information all insurance agents and estate planners should attend." Jack Peckinpaugh

"This was a very insightful presentation. It increased my understanding of the whole picture of LTC significantly." Richard H. Smith

I've now completed 62 formal presentations like these and touched nearly 3000 financial advisors with the LTC Tour's message of responsible long-term care planning and rational LTC policy.

When you think of all the people we've reached through dozens of media appearances and coverage (TV, radio, and newspaper), it's obvious the LTC Tour is making a difference.

We're proud of what we've achieved and we hope all of you who share our passion for ensuring quality long-term care for all Americans will join in support, financial and otherwise, of the 2008 National Long-Term Care Consciousness Tour.

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Updated: Wednesday, October 1, 2008 1:30 PM (Eastern)

Dateline: Indianapolis, Indiana (LTC Tour Mile 20,190; State #30)--

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LTC BULLET: WHAT'S YOUR LTC PLAN?

LTC Comment: LTC Planning Month has arrived. Read all about it in today's LTC Bullet, written by LTCMonth.com founder, LTC Tour Gold Sponsor, and national PR and Marketing consultant Marilee Driscoll. After the ***news.***

*** LIMRA "THINKING OUTLOUD" PODCAST WITH STEVE MOSES. I keynoted a special event for LIMRA (formerly the Life Insurance Marketing and Research Association) at the organization's headquarters in Windsor, Connecticut on July 31. Read all about it in "LTC Bullet: LIMRA on the LTC Tour" at http://www.centerltc.com/bullets/latest/769.htm. But now you can listen too. Public Relations Director Howard Drescher interviewed me about the Center for Long-Term Care Reform's 2008 LTC Tour for LIMRA's very first podcast in a new series titled "Thinking Outloud with LIMRA." Check it out at http://www.limra.com/outloud/default.aspx. ***

*** GOLLY, WHERE HAVE WE HEARD THIS BEFORE? Medicaid long-term health care costs to soar in US By Will Durham, Reuters. Sep 30, 2008 According to a recent report released by America's Health Insurance Plans, Medicaid spending for long-term care for the disabled and elderly will total in the neighborhood of $3.7 trillion in the next 20 years (http://www.ahip.org/content/default.aspx?docid=24597). These figures include individual state spending, projected at $1.6 trillion, and $2.1 trillion in federal money. In a separate report released by the Kaiser Family foundation health policy organization http://www.kff.org/medicaid/7815.cfm, Medicaid enrollment grew by 2.1 percent in the 2008 fiscal year after showing a decline in the prior fiscal year. Read article. Source: AHCA / NCAL Gazette – Tuesday, September 30, 2008 ***

*** SO WHAT? Why are exploding Medicaid LTC costs so critical? Research by Jeff Brown and Amy Finkelstein--reported here and published on www.nber.org--shows Medicaid crowds out two-thirds to 90 percent of the potential market for LTC insurance. (See our interview with Professor Brown at http://www.youtube.com/watch?v=buQfyhzBa0E.) If and when Medicaid LTC financing collapses, as it is certainly threatening to do in the foreseeable future, the market for private long-term care insurance will increase dramatically. Don't hold your breath, but keep a close eye on this issue. Unfortunately, as we've been warning for years, many poor people will be hurt and middle class and affluent people, who had routine access to Medicaid in the past, won't in the future. But as Medicaid's financial problems force more and more people to self-fund their LTC from savings and home equity, the public will finally begin to buy more private insurance for this risk. I just hope it's not too late to salvage some kind of safety net for people truly in need. ***

*** LTC TOUR UPDATE. Two grueling but great LTC Tour days are now behind us. Gold LTC Tour Sponsor OneAmerica's Marketing Vice President Bruce Moon rode shotgun with me in the Silver Bullet of LTC round trip from Indianapolis to St. Louis, nigh on to 600 miles. We met with Life Insurance Selling editor Gordon Bess, presented to an audience of financial advisors affiliated with OneAmerica, and addressed consumers at an RSVP (Retired Service Volunteers Program). On the way back to Indy, Bruce snapped this shot of the Silver Bullet's odometer with his Blackberry's camera. That's 20,000 miles of hard driving and heavy exposure of the LTC Tour's message of responsible long-term care planning and rational LTC public policy. None of this could happen without the LTC Tour's generous sponsors, whom we thank here again and always. ***

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LTC BULLET: WHAT'S YOUR LTC PLAN?

LTC Comment: Welcome to LTC Planning Month, which begins today. And special thanks to Marilee Driscoll for lifting the burden of writing from my shoulders today with the following essay. I asked Marilee to tell us more about LTC Planning Month and this is what she sent:

"What's Your Long-Term Care Plan?"

"What's your long-term care plan?" This open-ended question is the heart and soul of Long-Term Care Planning Month. Founded in 2001 by long-term care speaker and author Marilee Driscoll, LTC Planning Month is the first event dedicated to LTC planning ever listed in Chase's Calendar. Chase's Calendar (www.Chases.com) is the official reference guide found on library reference shelves and on the desks of media producers and bookers.

The event philosophy is that the focus needs to be on action. Every month, of every year, until someone can answer the question "What's your long-term care plan?" So, Long-term care Planning Month is much more than just an event in October. Every month of the year it is supported and promoted by: 1) a web site (www.LTCmonth.com); 2) a free monthly newsletter for consumers (subscribe here http://www.ltcmonth.com/contact.asp); 3) a weekly newspaper column written for Gatehouse Media by Marilee Driscoll, (named LTC123); 4) and other writing and speaking by Marilee. The website was recommended in USA Weekend magazine to 23 million readers, among many other media hits.

Readers of this newsletter will want to sign up for the free newsletter at www.LTCmonth.com, as Marilee has planned a blitz of publishing during the month of October. All of the information is aimed toward the aging public, baby boomer adult children, and their legal and financial advisors. The messaging is simple: What's your long-term care plan? To explain further, "If you don't have a realistic plan, that plan isn't funded, and your family, doctors and key advisors don't know about the plan, you're playing a dangerous game with your future. In other words, without proper planning, the likelihood of having the lifestyle you desire if you need long-term care is slim to none," according to Marilee Driscoll.

Long-term Care Planning Month takes an interdisciplinary approach to the topic. The event, website and its local listings, and consumer newsletter continue to generate a lot of interest as an objective, credible source of the overall topic of LTC planning. All of this effort was done by Marilee for two reasons, as she explains on LTCmonth.com:

"1) to provide up-to-date, unbiased, objective information and perspective on the many aspects of long-term care planning, and;

2) to help the many consumers who have written (Marilee) asking for local help, by providing on the site a directory of associations, businesses and agents who can help at a local level."

It's not too late to become a sponsor. Sponsors receive a laundry list of tools and benefits to raise the visibility of LTC planning, and their organization, in their community. From labels, to presentations, to monthly newsletter text, logos, the website listing, a 35-page marketing manual and more, the value of sponsorship makes the decision to sponsor a no-brainer! New listings are normally set up within 2 business days of receiving your order. Become a sponsor during the month of October, and Marilee has agreed to waive your set-up fee, and donate your first month's fee ($29 for a local listing) to the Center for Long-term Care Reform. Request sponsorship information here: http://www.ltcmonth.com/sponsors.asp. Become a sponsor before the next big media hit happens!

The website has recently been enhanced to display government listing results below sponsor listings in the Local Help results pages. Go to the Local Listings area of the site to get links to each state's Office of Elder Affairs and Divisions of Insurance.

Marilee Driscoll is known to most of us as the author of "The Complete Idiot's Guide to Long-term Care Planning." She is also Creative Director and Principal at FollowUpSystems.net, an electronic and print newsletter company that makes it easy for LTCi agents to stay in touch with their contacts.

Marilee Driscoll is a gold sponsor of the LTC Consciousness Tour, and has been a friend of the Center and subscriber for several years. She is also the marketing and PR consultant to the tour, and the brain behind our YouTube channel, beautiful "on the road" themed full-color ads, and many other tremendously effective strategies that otherwise wouldn't have been possible.

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Updated: Tuesday, September 30, 2008 12:53 PM (Eastern)

Dateline: Indianapolis, Indiana (LTC Tour Mile 19,645; State # 29)--

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LTC TOUR UPDATE

LTC Comment: As the LTC Tour ends its ninth month, we've truly caught a stride. I'm so busy that two days of work over the weekend broken by two 12-hour nights of sleep didn't catch me up on either. But, boy are we getting the word out about responsible LTC planning!

Here's an update on last week in Arizona followed by a preview of this week in St. Louis and Indianapolis and closing with the thrilling conclusion to the saga of the Silver Bullet's mechanical travails.

A week ago Saturday night, I parked the trailer in storage, disconnected the tow vehicle, and hunkered down for the night. I woke up Sunday morning in the dark with a dead battery, drove a half mile to the camp's showers, loaded up the truck and drove to Indy International Airport. Leaving the FJ Cruiser in economy parking, I caught US Air flights to Charlotte, NC and on to Phoenix, AZ. (Did you know US Air charges for water now!? Two bucks for a bottle of it. Ask for plain old water and you get a wisecrack about "plane" water being flown in from a Mississippi swamp.)

Arriving in Phoenix, I connected to a shuttle that carried me on a couple hours further to Prescott, AZ, a charming town in the hills north of and 20 degrees cooler than Phoenix. There I was met by Center for Long-Term Care Reform Regional Representative Patti Spencer. Last week's LTC E-Alert #8-092: LTC Tour in the News and an Update at http://www.centerltc.com/members/e-alerts/ltc_ea8-092.htm recounts the story of Patti's exceptional work, our successful public meeting, and the newspaper coverage of the LTC Tour and our message. (You'll need your user name and password to access archives of the LTC E-Alerts. Hit reply to this message if you want a reminder from Damon. LTC Bullets archives are available free on the Center's public website.)

Picking up where the last E-Alert left off, I shuttled back to Phoenix Tuesday morning. Regional Representative Mari Rose of LTC Tour sponsor Western Asset Protection picked me up and drove me to our first event of a series in the sunny southwestern city (afternoon temperatures up to 105 degrees F.) We met up with local LTCI specialist Bryan Herdt and proceeded to the studios of KFNN where he interviewed me for his weekly radio show. Mari "filmed" us in the broadcast booth with the LTC Tour's trusty "FlipVideo" camera. If Damon can patch together some clips, we'll post a vignette of the radio show on the LTC Tour's YouTube channel at www.youtube.com/LTCConsciousnessTour. Later that afternoon, I presented the two-hour mini-version of our Long-Term Care Graduate Seminar for local financial advisers at CUE, a local financial powerhouse. Sample feedback:

"Very eye opening and this stirs me to educate my baby boomer clients to buy LTC! Be ready." Kris Hanson

"Loved it--terrific information! Wow! You are the 'cry in the darkness,'" Kristi Gorgia

"Excellent historical perspective on the issue and looming financial crisis." Nicole Gurley

Wednesday began with another radio show, this time with Phil Grossman, another well known LTCI specialist in Phoenix. This time I did the show as a call in. In the afternoon, I presented a program for the public at Mesa Community College arranged by Reverse Mortgage Specialist Robin Faison. Sample feedback:

"Thank you for your efforts on educating the public to this huge concern." Ed Shockley

"Really helpful. Wish more people could hear it. R. Spatti

"Good explanation of a complex issue." Jean Burda

On Thursday morning, I delivered the keynote address at Western Asset Protection's Annual Workshop, where I was joined by excellent speakers on long-term care insurance and Medicare Advantage. Western Asset Protection (WAP) is an extraordinary family-run business operated by father Mel Rose and twins Paul Rose and Mari Rose Tautimes. These exceptional people and their company have been a mainstay of support for the Center for Long-Term Care Reform and the LTC Tour. We thank them for their sponsorship of my Phoenix visit and for their financial support, collegiality, friendship and encouragement.

Sample feedback from the WAP Annual Workshop:

"I'm currently a member [of the Center for Long-Term Care Reform] and love the wealth of information." Diane Forshee

"Great job of explaining how the Medicaid safety net will disappear if changes aren't made." Robert "Bob" A , [illegible name]

"Very good-lots of information." Shirley Boniface

Finishing in Phoenix on Thursday afternoon, I flew back to Indianapolis arriving a little before midnight. A quick drive back to the darkened Silver Bullet, followed by a check of the defrosted refrigerator which hadn't leaked after all, and then some preparation for the next morning by flashlight. Waking at 6AM to my cell phone's alarm, I drove to the showers, suited up in the dark, loaded the truck, and headed to the OneAmerica Tower downtown. There I delivered our two-hour LTC Graduate Seminar to 100 attendees at a meeting of the Financial Planning Association of Greater Indiana. Feedback was excellent and a summary is pending.

Finishing with the FPA, I rushed back to the campground where mechanics from the Airstream factory (2.5 hours away in tiny Jackson Center, Ohio) met me at the trailer. By the time I arrived at 12:30 PM, they had trouble-shot the trailer's problem and replaced the defective battery which had only been taking a "surface charge" thus leaving me with no juice after only a few hours. They changed a fuse in the tow vehicle, tinkered with the refrigerator, and declared me good to go. What a relief to have the Silver Bullet of Long-Term Care back in full operating condition and ready for the coming week of heavy travel and frequent presentations.

Later today (Monday, though you'll read this on Tuesday), I meet Bruce Moon, a Vice President with Gold LTC Tour Sponsor OneAmerica, for the 271 mile drive to St. Louis. There we'll dine and do an interview with Gordon Bess, editor of Life Insurance Selling magazine. On Tuesday, I speak at a OneAmerica event in St. Louis followed by a presentation to an audience of 300 at a Retired Senior Volunteer Program (RSVP) gathering. Then Bruce and I will drive back to Indianapolis where I'll speak at a major OneAmerica event on Wednesday and Thursday. Friday, I'm the featured speaker at a NAIFA (National Association of Insurance and Financial Advisors) in Indianapolis.

Come the weekend, it's off to Nashville, Tennessee and the Annual Convention of the American Health Care Association, a major national trade association for nursing homes and assisted living facilities. There I'm meeting up with Gold LTC Tour Sponsor Long-Term Living magazine to join them in telling the LTC Tour's story to long-term care providers. We'll do "tours" of the Silver Bullet too.

So, as you can see, the LTC Tour has really taken off. I'm so busy doing programs and planning future events, with the able assistance of Damon in Seattle and our wonderful coordinating sponsor GoldenCareUSA out of Minneapolis, that I hardly know which way is up. Thank you all for your interest and support. And if we miss a few more of our "daily" publications, please understand and forgive. We won't fail to communicate every bit of news and analysis that seems critical for you to know.

And don't forget. It's not too late to sponsor the LTC Tour, at an exceptional discount, in time to have your company represented on the Silver Bullet and in our elegant presentation packets for LTC Planning Month in October (www.LTCMonth.com) and LTC Awareness Month in November (www.aaltci.org/aware). Just contact Damon at 206-283-7036 or damon@centerltc.com for details.

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Updated: Wednesday, September 24, 2008 11:00 AM (Pacific)

Dateline: Phoenix, Arizona--

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LTC BULLET: WE TOUCH THOUSANDS OF CPAS WITH PROFESSIONAL VIDEO

LTC Comment: If you can't use this professionally produced video to persuade more CPA's to help you protect their clients for long-term care risk and cost, then you just aren't trying! Details and a link after the ***news.***

*** HOME CARE ON MEDICAID? THINK AGAIN: Medicaid long-term care lawsuit erupts in Florida. By Matt Sedensky, Associated Press. Miami Herald. Sep 19, 2008 A group of Florida Medicaid patients is challenging the state, saying they are being illegally forced to live in nursing homes in order to receive Medicaid benefits. A federal class-action suit has been filed on behalf of 8,500 Florida residents who would rather live under the care of relatives or friends than in the nursing homes where they currently reside. In many cases, the costs of allowing patients to live in the community are lower than those of keeping them in nursing facilities, but in many states getting Medicaid-supported services at home is much more difficult and requires a longer wait. There are also concerns over how to determine which residents are truly capable of living outside of a nursing facility, and the safety issues involved. AHCA spokeswoman Susan Feeney noted, "You don't want to be there (in a nursing facility) but sometimes for health reasons beyond your control, you have to be." http://www.miamiherald.com/news/florida/AP/story/693478.html

Source: AHCA / NCAL Gazette - Monday, September 22, 2008 ***

*** PRESCOTT PROGRAM a big success. Northern Arizona Regional Representative Patricia Spencer, president of Autumn Solutions (www.autumnsolutions.com), worked with Geriatric Care Manager Suzy Anderson of the Yavapai County Coalition of Care for the Aging to organize and sponsor our LTC Graduate Seminar yesterday in Prescott, Arizona. It was a hit. Half the audience were consumers, attending because of an article in the local newspaper referenced in yesterday's LTC E-Alert. The other half were professional financial advisors. Here's a sampling of the audience feedback:

"Best public policy presentation I've seen in 30 plus years. My eyes are open--and my wife and I will ACT on what we've just heard." Edward Hamilton

"Your words will get us off the dime and we'll get some type of [LTC] insurance." John Davidson

"An excellent insight into not only LTC issues but the Medicare/Medicaid dilemma." Scott Holland

"Fantastic; thank you for the opportunity." Cynthia DeGeorge ***

*** BONUS WEBSITE. All you have to do to have your very own LTC website designed by LTC Connection is to join the Center for Long-Term Care Reform. That's right, join the Center for $150 per year, get all our publications and access to The Zone, including our "Almanac of Long-Term Care," and on top of that LTC Connection will design your website and waive their usual $149 fee. Or look at it this way, buy your website from LTC Connection through the Center and get a year of membership in the Center for only $1 more. Sure, you'll have to pay LTC Connection's $39 per month website maintenance fee, but you'll get a whole year of LTC Bullets and LTC E-Alerts for no extra charge. So, what do you have to do? Just contact Damon at 206-283-7036 or damon@centerltc.com, join the Center, pay your membership fee, and say "I want my website." We'll connect you with the right person at LTC Connection and you'll be on your way. Great content from the Center and a great website from LTC Connection. How can you beat it? Already a member of the Center but want your free website? No problem. Renew your annual membership early and get the same deal. ***

 

LTC BULLET: WE TOUCH THOUSANDS OF CPAS WITH PROFESSIONAL VIDEO

LTC Comment: Read no further!

Go straight to this link and watch the 23-minute video: http://marty.smartpros.com/videoview/player.html?40530|10494.

Then come back here and I'll explain.

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Not bad, huh? Here's the story.

When the Silver Bullet and I were in New York on the LTC Tour in July, we were hosted by Center for Long-Term Care Reform Regional Representative Marc Kaye. Kaye is affiliated with LTC Tour Silver Sponsor Long-Term Care Financial Partners (www.ltcfp.com) and is president of Long-Term Care Funding of New York (www.ltcnyc.com). He beat the bushes looking for media and speaking opportunities for me in the New York City area.

Thanks to Marc's efforts, we received an invitation from Jeff Jacobs, Vice President & Publisher of SmartPros Ltd. to shoot a video explaining to Certified Public Accountants (CPAs) why planning for long-term care risk and cost is so important. What you see at the video link provided above is an abbreviated version of the DVD that SmartPros distributed to their thousands of subscribers, mostly CPAs, all around the country.

Here's the cover note Mr. Jacobs sent along with the link including his expressed "permission for you and/or your firm to use the link for marketing, practice development, or any non-commercial purpose. (In other words, don't charge people to view it.)" Use it with our good wishes to reach out to CPAs, other financial advisors, and their clients about the importance of planning responsibly for long-term care risk and cost.

September 22, 2008

To: Stephen Moses and Marc Kaye

On behalf of CPA Report (as well as our parent company, SmartPros Ltd.), I want to express my appreciation for your participation as a member of our "news team." We hear, over and over, from our subscribers that the strength of our program - and the perceived value of our update service - is the quality of our expert commentators, like you.

I hope you enjoyed viewing the DVD production of your "performance" on the need for long-term care planning. You will not be surprised to learn that the initial reaction to your appearance, and to your topic, has already been quite favorable. Please do not hesitate to let me know if you would like additional copies.

While it is not as fast-moving as the DVD production, you may be interested in the online version of your program. Here is a "link" that you can use (you may have to "cut-and-paste" it): http://marty.smartpros.com/videoview/player.html?40530|10494

Please consider this email to be our permission for you and/or your firm to use the link for marketing, practice development, or any non-commercial purpose. (In other words, don't charge people to view it.) Once again, I look forward to collaborating with you again in the future.

Regards,

Jeff Jacobs
Vice President & Publisher
SmartPros Ltd.

The following information about SmartPros is from their website at http://corporate.smartpros.com/about/about.html:

"Founded in 1981, SmartPros Ltd. is an industry leader in the field of accredited professional education and corporate training. Its products and services are primarily focused in the accredited professional areas of corporate accounting, financial management, public accounting, governmental and not-for-profit accounting, financial services training, banking, engineering, legal, and ethics and compliance."

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Updated: Tuesday, September 23, 2008 10:38 AM (Pacific)

Dateline: Phoenix, Arizona--

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LTC TOUR IN THE NEWS AND AN UPDATE

LTC Comment: I was in Prescott, Arizona yesterday working with Center for Long-Term Care Reform Regional Representative Patti Spencer, President and CEO of Autumn Solutions Long-Term Care Insurance Specialists (www.autumnsolutions.com).

Patti teamed up with the Yavapai County Coalition of Care for the Aging to sponsor my two-hour Long-Term Care Graduate Seminar Monday afternoon at the "Adult Center of Prescott."

What's more, she persuaded the Daily Courier to cover the story. Read T.M. Schultz's September 20th article titled "Plan ahead for the day you'll need help."

Here's a clip from the piece:

"By 2020, 12 million older Americans will need long-term care, according to the federal government.

"The question is, who is going to pay for it?

"That is what Stephen Moses, president of the Center for Long-Term Care Reform in Seattle, wants people to begin thinking about.

"As part of a yearlong national tour to raise awareness about the issue, Moses will be in Prescott Monday speaking from 2:30 to 4:30 p.m. at the Prescott Adult Center, 1280 E. Rosser St.

"Autumn Solutions Long-Term Care Insurance Specialists and the Yavapai County Coalition of Care for the Aging are sponsoring the free public event.

"Patricia Spencer, president of Autumn Solutions, says the old way of thinking about long-term care - that the government will take care of you and pay your expenses - must end, especially now that the baby boomer generation is aging.

"'It's a paradigm shift,' Spencer said. 'There just isn't enough money to go around.' . . .

"Because so many people whom the government did not mean to help are now getting help [from Medicaid], there soon will not be any money left in the system, [Moses] said.

"'My message to the public is that when it comes to long-term care, you've got to be thinking 10 to 15 years ahead,' he added. . . ."

LTC Tour Update: Special thanks to Regional Rep Patti Spencer for organizing and publicizing yesterday's event.

Now here's the latest on the LTC Tour. It's pretty clear the logistics of the Tour are a challenge. Thankfully I have the assistance of a lot of dedicated people including the always-helpful Damon at the Center's headquarters in Seattle, Marilee Driscoll our intrepid PR and marketing consultant, the wonderful people at our "coordinating sponsor" GoldenCareUSA in Minnesota, and of course our highly dedicated Regional Representatives who plan and organize LTC Tour events all across the country.

Once in awhile, however, I'm asked to say a little about the other logistical aspects of the LTC Tour: getting from place to place and living in the Silver Bullet of Long-Term Care. Usually that aspect is no more of a problem than the time-consuming process of driving from campground to campground, hitching and unhitching the trailer, and dealing in new and strange places with the simple challenges of everyday life, such as buying groceries, getting shirts and suits laundered, finding post offices, etc., etc.

But sometimes it gets complicated. Like now. I had the Silver Bullet into the Airstream factory in tiny Jackson Center, Ohio on Friday for warranty work and its second servicing (20,000 miles.) Late Friday afternoon, I drove it to Indianapolis. I spent Saturday washing clothes at the campground's coin-op laundry, cleaning the rig at a high-pressure, self-service "car" wash (it's always a challenge to find one with a 10-foot clearance pull-through), and packing for my forthcoming week in Arizona.

Alas, overnight the trailer's battery unexpectedly ran down leaving me with almost no light Sunday morning to prepare for my trip. As I'd moved the trailer into the campground's storage area the night before (keeping the camp's charge to $20 for the week instead of $33 per day), I had no access to "city" electricity. With no electricity and a dead battery, the refrigerator won't run even on propane, so it'll defrost while I'm away, perhaps flooding the floor where I have my supply of presentation packets stored. Worst of all, for the first time, when I hooked the tow vehicle up to the trailer's electrical system, it didn't start charging the battery, so still no lights and the power jack that raises the hitch to connect to the tow vehicle doesn't work. With a 9:15 departure for Phoenix, I had no time to deal with any of this before heading off to the airport.

That's what I have to come back to in Indianapolis from Phoenix on Thursday night at midnight with a speech scheduled in downtown Indy for 9:00 AM, Friday morning.

Thankfully, the Airstream factory service folks are rising to the challenge. They're sending a mechanic to Indianapolis (2.5 hour drive) to meet me Friday afternoon, after my speech, to figure out what's wrong with the trailer's electrical system and (hopefully) fix it.

Don't get me wrong. I'm not whining. The LTC Tour has been and continues to be a wonderful adventure. I fully expected some serious challenges and they've happened along the way. (Someday I'll tell you about a really big, expensive problem we solved that I chose not to disclose before.)

But we've done scores of programs, met with thousands of people, and touched so many lives on the road with the LTC Tour's message of responsible LTC planning. The rewards far outweigh the challenges.

For those of you who asked, however, there's a little glimpse at some of the difficulties we road-weary LTC Tourists face. Thanks as always for your support and encouragement.

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Updated: Monday, September 22, 2008 11:15 AM (Pacific)

Dateline: Prescott, Arizona (Fly in; LTC Tour Mile 19,560; State #29)--

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REST IN PEACE, MR. ROONEY

LTC Comment: Pat Rooney died last Monday. He was a staunch supporter of consumer-driven health care and responsible long-term care planning. Read Greg Scandlen's eulogy first. Then I'll add a personal anecdote and comment.

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The following is borrowed from Greg Scandlen's Consumer Power Report, CPR# 145, September 17, 2008:

We lost a giant this week. J. Patrick Rooney passed away on September 15 in Indianapolis. More than anyone else, Mr. Rooney was responsible for moving the political agenda in favor of consumer driven health care, first by working with Andy Jacobs (D-IN), chairman of the Health Subcommittee of Ways and Means and then with Bill Archer (R-TX), Chairman of the entire Committee after the Republican revolution of 1994, to get Medical Savings Accounts enacted into law in 1996.

Pat continued to work on consumer empowerment until his death. He helped get HSAs enacted in 2003, and more recently has been working on fair hospital pricing for self-pay patients through his Fairness Foundation. Only four months ago he had his first book published with co-author Dan Perrin, "America's Health Care Crisis Solved." (see our review in CPR #129, May 28, 2008)

The opponents of consumer empowerment used Pat as a whipping boy, with Pete Stark calling him "that crazy old man in Indianapolis" (looked in the mirror lately, Pete?), but Pat was resolute, and not just on health care issues. He was a complete vegetarian and wouldn't even use animal products in clothing. He was as anti-racist as anyone I've ever met. He belonged to a mostly black Catholic church and was a vehement opponent of racial bias in educational testing. He was one of the preeminent backers of vouchers for poor children and helped create private scholarship programs for inner city kids around the country.

I am grateful that we at Consumers for Health Care Choices were able to give Pat a small smidgeon of the recognition he deserved by presenting him with our Lifetime Achievement Award in December, 2006. See his presentation at -- http://health.scribemedia.org/2007/03/05/lifetime-achievement-award-patrick-rooney/ 

God doesn't send us many people of the caliber of J. Patrick Rooney, but we should appreciate the gift when he does.

-- Greg Scandlen

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LTC Comment: I first became aware of Pat Rooney about 15 years ago. I was researching acute care health policy and came across one of his articles or speeches. It was excellent so I wrote him a complimentary letter and said I'd like to meet with him someday. When I received no reply, I didn't give it a second thought.

But then, years later, I got a call at work one day. It was Pat Rooney. "Mr. Moses," he said, "I came across an old briefcase of mine that I haven't used for a long time. Inside, I found your thoughtful letter. I'm traveling to Seattle soon and I hoped you'd let me take you to dinner to talk about our common interest in health policy."

Well, he came to Seattle; we had that dinner; and I've been a fan of Patrick Rooney and an admirer of his campaign to improve health care financing ever since.

Rooney's influence stretched beyond acute care policy into long-term care as well. In the words of Marketing Vice President Bruce Moon of State Life Insurance Company (a OneAmerica company): "[I]t was Pat that took Golden Rule (now OneAmerica) down the LTC path of providing guaranteed premiums for LTC coverage through the use of life insurance and annuities." (OneAmerica is a Gold Sponsor of the National Long-Term Care Consciousness Tour.)

Pat Rooney will be missed but his inspiration lives on: Oh, what one person can do by working hard and persevering against obstacles!

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Updated: Thursday, September 18, 2008 2:10 PM (Eastern)

Dateline: Dayton, Ohio (LTC Tour Mile 19,290; State #27)--

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LTC BULLET: WHAT RUINS THE LTCI MARKET?

LTC Comment: Why do as many as 90 percent of potential LTC insurance purchasers fail to buy? Find out in print and video from a well-respected scholar, after the ***news.***

*** LTC TOUR AT ILLINOIS CAPITOL. Yesterday, the Silver Bullet of Long-Term Care visited the state capitol building in Springfield, Illinois, home of America's 16th president, Abraham Lincoln. Check out the Silver Bullet in the land of Lincoln here.

*** HURRICANE HONEY. The Center for Long-Term Care Reform's Regional Representative in Houston, Texas, who organized several super events when the Silver Bullet and the LTC Tour passed through that city in April, has a new blog. Check it out at www.ltcqueen.com. Honey's on the warpath about poor media coverage of long-term care issues. And five days without electricity in the aftermath of Ike hasn't calmed her criticism of Oprah or journalist Jean Chatsky. ***

*** AIRSTREAMING LTC. Everywhere I go on the 2008 National Long-Term Care Consciousness Tour, people stop me to ask about the Silver Bullet. Sometimes they're curious about long-term care. As often as not, they're interested in the Airstream trailer. But whatever starts the conversation, it ends up being about why folks need to plan early and responsibly for LTC risk and cost. Just in case YOU'RE curious about Airstream trailers and living in one full time, you may enjoy the article here. ***

LTC BULLET: WHAT RUINS THE LTCI MARKET?

LTC Comment: People have all sorts of opinions about why LTC insurance remains stunted around 10-percent market penetration.

Some say it costs too much, but cost is relative. If you don't believe you need something, any price is too high.

Some say the public is in denial about LTC risk. Sure, but LTC risk and cost is objectively high, so the real question is: What enables the public's denial?

Some say LTCI products are too complicated. Well, so are taxes, but we all get them paid each year one way or the other. That's why we have specialists and advisors.

No, something else is going on here and Jeffrey R. Brown, PhD, the William G. Karnes Professor of Finance in the College of Business at the University of Illinois at Urbana-Champaign, thinks he knows what it is.

I spent an hour with Dr. Brown at his office on the UI campus yesterday. To make his position as clear and accessible to you as possible, check out this interview with him that we posted today on the LTC Tour's YouTube channel here.

Now that you've heard it from the horse's mouth, as it were, I invite you to take a closer look at Professor Brown's analysis. In a series of scholarly publications co-authored with economics professor Amy Finkelstein of the Massachusetts Institute of Technology (and others), the two scholars have explained their research and conclusions in detail.

You can find their papers on the National Bureau of Economic Research's website at www.nber.org. I'll give you some quotes and citations in a moment, but first my . . .

LTC Comment: Brown and Finkelstein explain Medicaid's "crowd out" effect as being caused by the "implicit tax" Medicaid imposes on the purchase of private long-term care insurance. In other words, they argue that the Medicaid benefits lost to someone who buys LTC insurance instead of going on public assistance are in effect an extra charge for the private insurance which makes it unattractive to most consumers.

In our conversation at his office yesterday, I agreed with Brown and Finkelstein's "implicit tax" argument but explained from my perspective how I think that "tax" actually works in practice. Because Medicaid LTC benefits are much easier for middle class and affluent people to obtain than is commonly understood, the program's "implicit tax" on LTCI is magnified many-fold beyond what it would be if people really had to spend down all their assets, including home equity, before receiving public LTC assistance. If Medicaid required a real asset spend down, many more people would buy private LTC insurance, because their spend down liability would offset the implicit tax of their Medicaid benefits.

Now, here are a couple quotes and citations to give you the flavor of the Brown/Finkelstein argument. Check out the papers themselves at the hyperlinks provided:

"Abstract: We show that the provision of even incomplete public insurance can substantially crowd out private insurance demand. We examine the interaction of the public Medicaid program with the private market for long-term care insurance and estimate that Medicaid can explain the lack of private insurance purchases for at least two-thirds and as much as 90 percent of the wealth distribution, even if comprehensive, actuarially fair private policies were available. Medicaid's large crowd out effect stems from the very large implicit tax (on the order of 60 to 75 percent for a median wealth individual) that Medicaid imposes on the benefits paid from private insurance policies. Importantly, Medicaid itself provides an inadequate mechanism for smoothing consumption for most individuals, so that its crowd out effect has important implications for overall risk exposure. An implication of our findings is that public policies designed to stimulate private insurance demand will be of limited efficacy as long as Medicaid continues to impose this large implicit tax."

Source: Jeffrey R. Brown, University of Illinois and NBER and Amy Finkelstein

Harvard University and NBER, "The Interaction of Public and Private Insurance: Medicaid and the Long-Term Care Insurance Market," December 2004:

http://www.nber.org/~afinkels/papers/Brown_Finkelstein_Medicaid_Dec_04.pdf

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"The Medicaid 'implicit tax' arises because private insurance protects one’s assets, which in turn lowers the probability of meeting Medicaid’s means-tested asset eligibility threshold. In addition, even if an individual is Medicaid eligible, if he has private insurance the private insurance must pay first, with Medicaid only covering whatever expenses are not covered by the private policy. As a result, a large portion of the premiums paid for private insurance policies pay for benefits that simply replace benefits that would otherwise have been provided by Medicaid if the individual had not had private insurance." (p. 25)

Source: Jeffrey R. Brown, University of Illinois and NBER and Amy Finkelstein, MIT and NBER, "Why is the Market for Long-Term Care Insurance So Small," February 2007: http://www.nber.org/~afinkels/papers/Brown_Finkelstein_Small_Feb07.pdf.

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Updated: Wednesday, September 17, 2008 12:51 PM (Eastern)

Dateline: Indianapolis, Indiana (LTC Tour Mile 19,370; State #27)--

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TEAM MEINERS UPDATE AND THANK YOU

LTC Comment: Many of you will remember "LTC Bullet: LTC Touches One of Our Own," published July 29 and archived at http://www.centerltc.com/bullets/latest/768.htm.

That Bullet told the story of a fight against cancer. The patient is the son (Matthew Meiners) of a dear friend of and advocate for long-term care. We asked for Center members to lend their support, emotional and financial, to "Team Meiners."

You came through as the following thank-you note from Amy Meiners (Matt's wife) makes clear. After her note, we'll repeat the original message in case you missed it and would like to add your vote of support and encouragement.

Let me add my personal thanks to all the Center members and readers who stepped forward to help in this worthy cause.

Steve Moses

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Dear Mr. Moses,

We wanted to thank you for including the Team Meiners cancer journey in the July LTC newsletter as well as your $250 personal contribution to our "treatment fund." It is truly appreciated. Words alone cannot express our gratitude. The response was overwhelming. We received 13 donations totaling nearly $1400. These contributions also included wonderful words of encouragement and personal cancer stories - all from strangers. People have also started following our journey via the CarePages site. The supportive words left on the site by the LTC folks are just as appreciated as any monetary donation. I am in the process of sending letters to each of the contributors and will also be posting a few words of gratitude on our webpage. Please know that all the money will definitely be put to good use. As you are probably well aware, insurance doesn't cover all the costs involved in treating a complex cancer diagnosis. The money will help us cover the cost of purchasing a wheelchair, durable home medical goods such as: gloves, alcohol pads, syringes, co-pays for the expensive supportive cancer medications, as well as other various medical expenses. Again, thank you for your kindness and support. It helps give us the strength that we need to keep fighting so we can beat this horrible monster called cancer.

With hope, love, and gratitude,
Amy & Matthew Meiners
(Team Meiners)

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LTC Bullet: LTC Touches One of Our Own

Tuesday, July 29, 2008

Seattle--

Today's is a very special LTC Bullet.

Many Center supporters and subscribers know the name Mark Meiners. Mark is the key man behind the Long-Term Care Partnership program. He and many others working with, through and sometimes for him have persisted through decades of difficult challenges to make the LTC Partnership into the remarkable national program it is becoming today.

But that's not why I'm writing now.

Last December, Mark's 29-year-old son Matthew was diagnosed with a rare and aggressive pediatric cancer called Alveolar Rhabdomyosarcoma (soft tissue cancer). It started as a tumor in his left sinuses and metastasized to his lymph nodes and spine. At first, he thought it was sinusitis and possibly his wisdom teeth. It is hard to believe how sick he truly is because just a couple weeks earlier he was scouting a basketball game (he is a scout and analyst for the Los Angeles Clippers) at the Verizon Center in DC.

That's how Mark explained his son's condition to me when I inquired. Since then I've subscribed to Matthew's "CarePages" updates. That's where his wife Amy periodically reports on Matthew's treatment, his heroic struggle, and their mutual commitment of extraordinary faith, persistence and optimism. Go "TeamMeiners!"

From one of those CarePages updates, I learned that some of Dr. Meiners' students at George Mason University had pooled their resources to make a substantial, unsolicited contribution toward the staggering and rapidly increasing costs of Matthew's care. That gave me an idea.

Who understands better or cares more about the financial and emotional stress of long-term health care than the readers of these LTC Bullets? Nearly no one, I'd wager. So, I'm inviting each and every one of you to help Matthew and Amy in their battle against this disease. I'll "prime the pump" with a personal contribution of $250. If you'd like to help, please send your own contribution to:

Matt and Amy Meiners
c/o Team Meiners
1255 S. Michigan Ave. Apt. 2506
Chicago, Illinois 60605

To follow Matthew and Amy's story, you can subscribe to CarePages at www.carepages.org. It is under "TeamMeiners" and requires a little sign-in but is not difficult.

Following is more detail from his Dad on Matthew's condition:

"Although Matt is an adult, we transferred his care from Illinois Masonic Adult Hospital over to the University of Chicago's Pediatric Hematology/Oncology Department. The Pediatric doctors are the most familiar with this disease and we are hoping they can provide the best possible treatment and care. There have been numerous tumor boards and pathology conferences to review his case and we were finally given the course of treatment on Christmas Eve [2007]. Matt will be part of a year-long clinical trial specifically targeted for his diagnosis. The protocol for the trial is intense. He began his first high-dose chemotherapy December 26th. He was at Chicago Comer Children's Hospital for the next five days. A few weeks later they added radiation therapy to his treatment. He will be in and out of the hospital for a long while. Luckily, since it is a children's hospital, his surroundings are a bit more cheerful."

Those of us who care so much about long-term care know it can touch anyone, anytime and at any age. But it never hurts or costs more than when it strikes the young and vigorous. All they've asked for is prayers and kind thoughts. But we can honor the spirit and fight of these tough young people by helping out with some cash as well. I hope you'll all join me in such a worthwhile investment.

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Updated: Tuesday, September 16, 2008 11:59 AM (Central)

Dateline: Urbana-Champaign, Illinois (LTC Tour Mile 19,140; State #27)--

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LTC TOUR PUBLICITY AND FEEDBACK

LTC Comment: Media attention on the Center and our LTC Tour is picking up momentum. After being cited in financial writer Terry Savage's nationally syndicated column on Sunday, we bring you the piece below from Friday's Dayton Daily News. Read it and ask yourself:

"Why isn't my company sponsoring one of these LTC Tour events during LTC Planning Month in October (LTCMonth.com) or LTC Awareness Month in November (www.aaltci.org/aware)? If you don't have a good answer, then get on board the Silver Bullet and the LTC Tour. For details, contact Damon at 206-283-7036 or damon@centerltc.com. He'll help you pick a date and place that fits into the LTC Tour itinerary.

But first, here's some feedback from the programs I delivered last week in South Bend, Indiana and Lake Forest, Illinois.

I spoke for an hour to the South Bend, Indiana affiliate of the National Association of Health Underwriters on September 10:

"Great presentation. We, as insurance agents, really need to start informing our clients/prospects about LTC and how important it is! It is our job." Lisa Heintzberger

"Having been involved in this [LTCI] market since 1984, I greatly appreciated the tremendous information that was given that will allow me to better serve my clients. I learned so much. Even with my experience in this area. Thank you so much." Larry E. Sanders

"I couldn't help but imagine how different things could be if politicians told the truth story as Steve Moses does." Robert J. Reese

"Mr. Moses' presentation was fantastic. He is telling us what the politicians won't." Dennis Rhoads

I delivered two one-hour presentations at LTC Tour Silver Sponsor LTCI Partners in Lake Forest, Illinois on September 11:

"Steve provides the 'silver bullet' to help us see the huge unfunded deficit that is awaiting our aging population, and how we need to deal with it before it is too late." Doug Schuetz

"Thanks for your leadership educating us in the larger scope that gives me hope regarding long-term care. There will be huge growth in the near future. Keep on pressing your hard work." Rene' Apack

"Great job. Important information for the public to hear." Vija Mavarro

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The following is from the Sept. 12 edition of the Dayton Daily News, also here.

Speaker to warn about long-term care

By Kevin Lamb

Staff Writer

Friday, September 12, 2008

DAYTON - Stephen Moses will talk about shifting the tab for nursing homes and other long-term care from government to private insurance and home equity when he speaks to the National Association of Insurance and Financial Advisors, Dayton Association Thursday, Sept. 18.

The president of the Center for Long-term Care Reform will headline NAIFA-Dayton's noon luncheon meeting at the NCR Country Club, 4435 Dogwood Trail in Kettering. Nonmembers can attend and reservations are required. For more info., contact Melissa Bowling at (937) 298-5558 or adminoffice@erinet.com.

Making a year-long National LTC Consciousness Tour, Moses lives in an Airstream trailer that's called The Silver Bullet and decorated with the logos of sponsoring insurance companies.

Long-term care expenses are straining state and federal Medicaid budgets even before most Baby Boomers retire. The problem, Moses says, is that government programs pay too readily for people without LTC insurance or sufficient wealth of their own. He described his solution in his Aug. 27 posting at www.centerltc.com:

"Target public financing of long-term care to the truly needy," Moses wrote, "and use the savings to incentivize responsible long-term care planning through private financing alternatives like insurance and home equity conversion."

- Kevin Lamb, Staff Writer

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Updated: Monday, September 15, 2008 12:26 PM (Central)

Dateline: Springfield, Illinois (LTC Tour Mile 18,932; State #27)--

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LTC BULLET: THE SAVAGE TRUTH ON LTCI

LTC Comment: Nationally syndicated financial columnist and author Terry Savage reflects today on the meaning of LTC insurance price hikes. Details and a link to her Chicago Sun-Times column, after the ***news.***

*** LTC TOUR TELLS LTC STORY. Read today's LTC Bullet and you'll understand why the Center for Long-Term Care Reform's 2008 National Long-Term Care Consciousness Tour is so important to get the truth to consumers, policy makers and the media about the crisis in long-term care financing. Best news of all: LTC Tour sponsorships are now available for one-third the original cost. Get your company's signage on the Silver Bullet of Long-Term Care. Get your two-sided color ad in our elegant presentation packet. Sponsor speaking engagements for Steve Moses at no additional cost. Read all about it in "LTC Bullet: LTC Tour End-of-Year Special" at http://www.centerltc.com/bullets/latest/776.htm. Then contact Damon at 206-283-7036 or damon@centerltc.com for details. Your company's logo can be on the Silver Bullet at the next "Fast Signs" franchise we pass in plenty of time for LTC Planning Month in October (www.LTCMonth.com) and LTC Awareness Month in November (www.aaltci.org/aware). ***

*** REGIONAL REPRESENTATIVES of the Center for Long-Term Care Reform are the mainstays supporting and benefiting from the National Long-Term Care Consciousness Tour. They organize speaking engagements for Steve Moses; they attract media attention to the LTC Tour; they gain exposure as LTC planning leaders in their communities and markets. Put up $500 of "earnest money" to show you're serious and I'll commit to bring the Silver Bullet of LTC to your town and spend a day with you promoting responsible long-term care planning. Check with Damon first at 206-283-7036 or damon@centerltc.com to see where you'll fit in the LTC Tour's schedule and itinerary. He'll put you in touch with me to firm up our plans. If you're not located on the LTC Tour's remaining geographical path, you can still sponsor LTC Tour events in your town. Ask how. ***

*** LTC GADFLIES. The LTC Tour idea started last year with our invitation to serious LTC planning specialists to become LTC Gadflies. In other words, don’t take it lying down. Stand up and fight for responsible long-term care planning and rational LTC public policy. Here's what I said in "LTC Bullet: LTC Gadflies" on January 23, 2007: http://www.centerltc.com/bullets/archives2007/672.htm.

"Don't you think it's about time somebody upset the long-term care status quo by asking some tough questions and speaking truth to power? Join the Center for Long-Term Care Reform's 'LTC Gadfly' brigade. Here's what we have in mind.

"I'm going to 'take the show on the road' in 2008. Call it the 'National Long-Term Care Consciousness Tour.' Details will follow in the months ahead. But here's the basic idea:

"I'll visit each of six zones of the continental United States for a month or two during the presidential election year. While there, I'll work with Regional Representatives of the Center for Long-Term Care Reform to raise the long-term care issue with politicians, policy makers, the public and the media.

"We'll ask the tough POLICY questions. Who should pay for long-term care? How can Medicaid be a safety net for the poor AND the main LTC payor for nearly everyone? Where will the money come from for public financing when boomers retire and draw down Social Security, Medicare and Medicaid?

"We'll ask the tough PERSONAL questions. Who will pay for YOUR long-term care? Are you insured for that risk? Have your parents or grandparents used Medicaid for LTC? Did you or they consult a Medicaid planner? Did you pay Medicaid back out of the estate or take the windfall for yourself? . . .

"We'll rock the boat but we'll do it with HUMOR and GOOD WILL."

I've done exactly what I said I'd do. But the LTC Tour still needs your help. If you believe in the LTC Tour and what we're trying to achieve, please vote for its success by sending a check to the Center for Long-Term Care Reform, 2212 Queen Anne Avenue North, #110, Seattle, Washington, 98109. Be a LTC Gadfly! ***

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LTC BULLET: THE SAVAGE TRUTH ON LTCI

LTC Comment: Terry Savage is a highly regarded financial columnist and the author of several best-selling books on retirement planning. She may be the strongest advocate in the national media for responsible long-term care planning.

So if she "savaged" private long-term care insurance in her column, it would be a disaster for that sputtering business, the only reliable alternative to public welfare dependency for most aging Americans.

By the end of last week, however, Terry Savage was about to do just that. She was livid about the latest premium increases on in-place business declared by leading LTCI companies.

You can see what she actually wrote in her weekly Chicago Sun-Times "Savage truth" column today here.

Here's a taste:

"Just when America was warming up to the idea of purchasing long-term care insurance to protect family assets from the devastating costs of custodial care, the three largest insurance companies have shaken up the market by raising prices on existing policies, not just on policies to be sold in the future. . . .

"Those who bought early to 'lock in' lower prices are now being surprised by significant premium increases. . . .

"In effect, the insurers are admitting they made a pricing mistake. The only other explanation is that they priced policies artificially low to compete for business. . . .

"It's quite likely that state insurance commissioners will approve the requested increases. Unfortunately, a side effect is likely to be that fewer people will buy long-term care insurance. Then, when the real burden of caring for aging baby boomers hits in the next 10 or 15 years, the states will have to shoulder the cost through their Medicaid programs as boomers run out of their own money."

This column could have been a devastating indictment of private long-term care insurance. But Terry Savage is a consummate professional. She did not publish her first emotion-laden response. Rather, she sought an explanation for why LTCI premiums are increasing.

She asked David Acselrod, MetLife vice president, long-term care and critical illness insurance, who said: "Quite simply, we expect to pay out substantially more in claims than we originally anticipated. Some of the assumptions that drive LTCi pricing include policy lapses, interest rates, the number of people requiring care and the duration of care, to name a few. Following a review of our experience, we concluded that we had to make changes to ensure that we are pricing the products appropriately on behalf of all of our policyholders."

She asked Jesse Slome, executive director of the American Association for Long-Term Care Insurance (www.AALTCI.org), who emphasized the important role LTCI plays in funding long-term care: "The total value of claims paid in 2007 [for 180,000 beneficiaries] was $3.5 billion -- money that families didn't have to pay, and money that taxpayers didn't have to pay for impoverished seniors."

Finally, the Silver Bullet of Long-Term Care and Steve Moses were passing through Chicago on the Center for Long-Term Care Reform's 2008 National Long-Term Care Consciousness Tour when Ms. Savage was preparing this column. She asked me for comment on rising LTCI premiums and included this in her column:

"Steve Moses, president of the Center for Long Term Care reform, a national policy think tank, defends private insurers, saying: "The government has not set aside any money for the future to back up its promises that Medicaid will care for frail seniors. At least, the private insurance industry has bitten the bullet and is increasing prices so they will have adequate reserves to pay the claims when they start coming in."

"Moses suggests the market for private LTC insurance will never expand, as long as the government is 'giving away' the same service insurers are trying to sell. He points out that the middle class and even the affluent have learned the tricks of qualifying for Medicaid nursing home coverage.

"They'll be surprised when they learn that Medicaid provides care primarily in nursing homes that will only become more underfunded and understaffed. Moses says the burden of long-term care needs will crush the system, wiping out the possibility of such government-provided benefits in the future."

Bottom line, as usual, Terry Savage delivered a very thoughtful column, warning of real risks, but providing excellent advice:

"Buying long-term care insurance still makes sense. . . . Don't bury your head in the sand about the very real possibility that in your old age you'll need help dressing or bathing or getting out of bed. Can you count on your children to be there for you? Would you even want them to do that? Or will you run out of money trying to pay for care on your own? Those are questions to ask yourself as you consider the value of long-term care insurance. And that's the Savage Truth."

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Updated: Thursday, September 11, 2008 11:53 AM (Central)

Dateline: Chicago, Illinois (LTC Tour Mile 18,425; State #27)--

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NEVER BASH THE COMPETITION

LTC Comment: According to scholars Jeff Brown and Amy Finkelstein, writing in an article originally published by the National Bureau of Economic Research (you can find it at www.nber.org), Medicaid crowds out between two-thirds and 90 percent of the potential market for private long-term care insurance.

That's competition!

But a fundamental tenet of salesmanship is "Never Bash the Competition."

Hmmm. That creates a problem. Medicaid pays for most expensive long-term care in the United States and it has since 1965. People don't plan to go on Medicaid. Most just don't plan for long-term care at all. Then, after a crisis occurs, they slide down the slippery slope to Medicaid eligibility and nursing home institutionalization. In other words, Medicaid enables the public's denial of long-term care risk by mitigating the worst financial liability of LTC for those who fail to plan.

Here's the problem. Medicaid can't go on being the long-term care safety net for the middle class and affluent, as well as the poor. It doesn't pay adequately now to ensure access to quality nursing home care, much less good home care or assisted living. Most people don't discover that fact until it's too late for them to save, invest or insure for LTC. That's the trap public policy has set for aging Americans.

So, if we aren't supposed to tell the truth about problems with Medicaid-financed LTC, how can we ever wake the public up to the true risks they face? I say the moral and fiduciary responsibility to tell prospects and clients the whole truth trumps the advice "Don't Criticize Medicaid." Tell it like it is.

Here's how it is, state by state, as reported recently in the news:

AR: Funds are low for Medicaid, legislators told By Michael R. Wickline. Arkansas Democrat & Gazette. Sep 5, 2008 "Unless we get additional state general revenue, we won't be able to operate the program as we see it now. There would have to be significant cuts," said Kyleen Hawkins, chief financial officer for the state Department of Human Services' Medical Services Division. http://www.nwanews.com/adg/News/236394/

GA: Georgia budget cuts force delay of Medicaid reimbursements By Debbie Gilbert. Gainesville Times. Sep 5, 2008 Georgia's hospitals and doctors won't be getting a long-awaited increase in Medicaid reimbursement this year. Furthermore, nursing homes will not receive a hoped-for 2.5 percent funding increase that would have given them $6.7 million. http://www.gainesvilletimes.com/news/article/8463/

NH: Nursing home gives residents eviction notice Alice Peck Day cites Medicaid aid cuts By Martin F. Downs The Valley News. Sep 5, 2008 Alice Peck Day Memorial Hospital has advised residents in its Extended Care Facility that they will be closing the facility in 18 months, due to Medicaid cuts. Part of a nationwide trend, New Hampshire cut the facility's Medicaid reimbursement rate this year by 7 percent, for an average payment of about $140 per patient per day. "It's very difficult for nursing homes at this point in time," said Paul Gardent, former executive vice president at Dartmouth-Hitchcock Medical Center and a senior faculty associate at Dartmouth Medical School.
READ ARTICLE

PA: State sets hearings on reforming Medicaid payment process Pittsburgh Business Times. Sep 5, 2008 Pennsylvania is preparing a sweeping overhaul in its Medicaid payment system for hospitals. Although funding will increase by $40 million annually, Medicaid reimbursement will not keep up with hospital costs. The state plans to track severity of patients' conditions, paying only for care that is actually needed.
READ ARTICLE

R.I. Seeks Limits on Medicaid Spending By Lori Montgomery. The Washington Post. Sep 5, 2008 Facing a severe budget shortfall, Rhode Island officials are proposing a drastic shift in funding. While federal spending would increase each year by a set amount -- 9.2 percent -- the state contribution would be capped at 23 percent of the state's general fund budget -- or about $754 million next year. The state estimates that the funding gap would grow from $231 million next year to nearly $500 million in fiscal 2013. The state hopes to cover the gap by "delivering health care more efficiently," shifting much of its long-term care from nursing homes to in-home and community-based care.
READ ARTICLE

Source of the above: AHCA / NCAL Gazette - Friday, September 5, 2

CA: Medi-Cal providers stage protest By Aurelio Rojas. Sacramento Bee. Sep 6, 2008 California state lawmakers are being accused of "criminal negligence" by healthcare providers struggling to stay open. In their failure to reach an agreement on the budget, the lawmakers have put many hospitals, nursing homes, adult care centers and community clinics in jeopardy of going out of business. With these facilities relying on Medi-Cal to cover necessary expenses, many are at great risk after 68 days without payment. http://www.sacbee.com/111/story/1214801.html

NJ: Assisted-Living Concepts inquiry grows Some residents may have been forced out, advocate alleges. By Trish G. Graber. The Epress-Times. Sep 8, 2008 Multiple residents of eight assisted living facilities in New Jersey were allegedly evicted after switching from private-pay to Medicaid. About 122 past and present residents have asked to have their cases reviewed in the investigation. All eight facilities are owned by Wisconsin-based Assisted Living Concepts.
READ ARTICLE

SC: Medicaid provider payback to be cut By Liv Osby. The Greenville News. Sep 6, 2008 South Carolina has cut all state agency budgets by 3 percent to cover a projected shortfall in the state's budget. This will mean a cut in state Medicaid reimbursements which could make it more difficult for those dependant on the program to find providers willing to take Medicaid.
READ ARTICLE

Source: AHCA / NCAL Gazette - Monday, September 8, 2008

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Updated: Wednesday, September 10, 2008 1:09 PM (Eastern)

Dateline: South Bend, Indiana (LTC Tour Mile 18,350; State # 25)--

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LTC BULLET: THE LTC PROMISE

LTC Comment: What is the most common "LTC Promise" and how does it fall short? Find out after the ***news.***

*** LTC TOUR END-OF-YEAR SPECIAL: Get the best of the benefits of being an LTC Tour Sponsor at 1/3 the original price. That's right, with 1/3 of the LTC Tour year remaining, we still have 2/3 of the country to cover and ½ of all the miles to drive. That's major exposure for your company and message in RV Parks, on the highway, and in our highly rated speaking engagements. So get your logo on the Silver Bullet of Long-Term Care and your message in our elegant presentation packet, but pay only 1/3 the original cost. Can't beat it. Read all about it in "LTC Bullet: LTC Tour End-of-Year Special" at http://www.centerltc.com/bullets/latest/776.htm. ***

*** AIRSTREAM LIFE MAGAZINE covers the LTC Tour in its Fall 2008 issue:

Hi Rich (letter to the editor): I'm on a year-long "National Long-Term Care Consciousness Tour" in an Airstream [trailer]. The purpose of the LTC Tour is to reach the media, public policy makers, consumers and financial advisors with a critical message: long-term care planning is a personal responsibility; the government's safety net for long-term care funding is frayed and will break; the Age Wave is about to crest and crash on a demographically challenged America; consumers need to wake up to the risk and prepare. The tour's schedule and calendar is on our website. Where I go when within the broad confines of the six geographical areas for two months each depends entirely on who invites me where and when. See www.centerltc.com. Regards, Steve Moses

Source: "Long-Term Tour for Long-Term Care," Airstream Life, Fall 2008, p. 8. ***

*** WESTERN KENTUCKY HEALTH UNDERWRITERS in Owensboro, KY had Steve Moses and the Center's 2008 LTC Tour in for a two-hour "LTC Graduate Seminar" presentation on September 3, 2008. Here's some of the feedback from that program:

"Extremely informative session! The issue of LTC is so important we must increase our efforts to get folks protected." L. Stuart Augenstein

"Very inspirational speaker for a difficult subject." Kimbra Blandford

"This was a very informative meeting. I will have to study and try to digest this information." Robbie M. Miller

The National Long-Term Care Consciousness Tour can make presentations like this one available at no cost to NAHU, NAIFA, Financial Planning Associations, Estate Planning Councils and other organizations. All you have to do is schedule the session to fit into the LTC Tour's schedule and itinerary. See the LTC Tour Calendar at http://www.centerltc.com/TourCalendar/General.htm#September. Proprietary events can be booked for a nominal contribution to support the LTC Tour. Contact Damon at 206-283-7036 or damon@centerltc.com for details. ***

LTC BULLET: THE LTC PROMISE

LTC Comment: The most common LTC promise made by an adult child to an aging parent is "I'll never put you in a nursing home." But too few people who make that promise ever ask themselves the key "LTC question": how will I keep that promise?

That's the "hook" in the following marketing letter by Center member and supporter Mari Tautimes. Mari, her father, Mel Rose, and her brother Paul Rose are the brains, drive and compassion behind Western Asset Protection of Phoenix, Arizona.

They're very much in my thoughts because the National Long-Term Care Consciousness Tour is headed to Phoenix soon for a round of activities, media and speaking engagements sponsored by Western Asset Protection.

So when I saw the following piece by Mari, it seemed to me like something others should see as well. Ms. Tautimes concurred. So here it is with footnotes omitted for brevity.

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Greetings Friends and Colleagues,

When you open this email, you might think, "I don't have time right now to read this obviously long email." I'm asking you to please just take the less than 5 minutes it will take to digest what I think is so important for you to know.

This email is to invite you to help me raise awareness about the fact that people need to plan ahead of time financially for their family's long-term care events. This seems obvious right? The reality is that the depth of the average conversation about this topic is a promise in passing to mom or dad that they will never put them into a nursing home.

What an excellent promise to make! Most people however, don't take the necessary steps to ensure they can keep that promise. What are the necessary steps?

The same steps one takes to plan for future life stage events such as college or retirement. People don't assume what the cost of college will be when their kids hit that stage of life; they research it and put a plan in place to make sure the funds are there when college becomes a reality, sometimes through savings, sometimes through a vehicle such as a 529 plan.

When planning for retirement, people don't assume what size nest egg they'll need to create their ideal retirement; instead, they look up the average age at death to understand how many years from the date they retire they'll need income for. They research inflationary factors and what investment vehicles their nest egg should comprise of to ensure a steady income stream to make their retirement dreams a reality. So why is planning for long-term care any different?

The Main Issue

According to an article published by the Institute of Gerontology, "a 2001 survey of adults aged 45 and older revealed that 55% believed that Medicare covered extended nursing home stays for "age-related or other chronic conditions," when in fact it does not (AARP, 2001)." In addition, 41% of respondents erroneously believed that Medigap (Medicare Supplemental) insurance covered such care." Because of poor planning, the approximately $50,000 on average per year will ultimately result in the spending down of personal assets requiring baby boomers to resort to Medicaid as their resource to pay for their long-term care needs. Equally significant is the inflation factor which according to a recent study by Prudential financial, is increasing between 5% and 13% annually.

People run the opposite direction of anyone who utters the words "long-term care" because they erroneously envision a horrific image of a place that feels like a hospital with hallways filled with moans and the smell of urine. No wonder why no one wants to "plan" for something like that. The truth is however that a nursing home is an unlikely scenario for people who financially prepare in advance. Studies show that people who need assistance with their activities of daily living and can afford private pay STAY AT HOME which is actually the more costly form of care. People who DON'T plan and end up on Medicaid are required to receive care at a facility where it is less expensive for the state to administer care.

This isn't an issue to plan for when long-term care becomes a reality, it's something to plan for ahead of time, just like any other financially significant life stage affair.

If you agree that this is an important issue too, please forward this to the people you care about to help me raise the awareness. To learn more on how to plan for long-term care, you can of course contact me, but I also recommend www.LongTermCare.gov or take the quiz and hear other people's stories at www.MyLifeMyFamily.com, both great places to go to learn about methods and financial vehicles for planning.

I sincerely thank you for taking the time to read about an issue that is so important to me.

Thank you,

Mari Tautimes, LTCP
Western Asset Protection, Inc.
11811 N. Tatum Blvd., Suite P125
Phoenix, AZ 85028
(602) 955-5353 ext.4
(602) 955-5583 fax
(800) 955-5390 toll free

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Updated: Tuesday, September 9, 2008 10:40 AM (Mountain)

Dateline: Albuquerque, New Mexico--

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FISCAL WAKE-UP APPEAL

LTC Comment: Out here on the National Long-Term Care Consciousness Tour I often tell audiences about Dave Walker and his Fiscal Wake-Up Tour. The two Tours are connected at the hip in some ways.

Walker is the former Comptroller General of the United States, i.e. the director of GAO, the Government Accountability Office. He quit that job midway through a 15-year appointment so he could speak more openly and forcefully about America's massive problem of unfunded entitlement liabilities.

Dave Walker now heads the new Peter G. Peterson Foundation and he's taking his Fiscal Wake-Up Tour to a whole new level. Read his recent press release which follows and reflect on the connection with long-term care financing.

To wit, Medicaid is the major funder of LTC in the U.S.A. It's underwater financially already and pays inadequately to ensure quality care. But Medicaid survives even in its deficient current form because of support from Social Security (spend-through of Social Security income of people on Medicaid) and Medicare (generous Medicare payments for nursing home and home care relieve the financial pressure on Medicaid.)

If Walker is right, however, Social Security and Medicare are in a deep financial hole. They can't go on propping up Medicaid. That's the connection between these programs. As Social Security and Medicare pull back, Medicaid LTC financing will collapse. When that happens, the poor will suffer, the middle class will turn to their home equity for LTC funding, home equity conversion options for LTC financing will explode, and finally long-term care insurance will become a mainstream product.

That's a lot to glean from these early signs, but the evidence supports the conclusion. See what you think.

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September 5, 2008 email from Dave Walker and the Peter G. Peterson Foundation:

Dear Friend,

Can "we the people" really save our economy? Can we really force our government to face the inconvenient truth of the $53 trillion hole we're in? That's the sum of all the US government's