LTC Bullet: LTC Good News/Bad News
Friday, January 25, 2013
LTC Comment: 2013 is a year of danger and opportunity for long-term care financing policy. Find out why after the ***news.***
*** ILTCI CONFERENCE: The 13th Annual Inter-Company Long-Term Care Insurance Conference is coming up March 3 to March 6 in Dallas, Texas. Get all the details and register here: http://www.iltciconf.org/. ***
*** HELP US fight the good fight for rational LTC policy and responsible LTC planning in this critical year of 2013. Join the Center if you’re not a member. Upgrade to Premium Membership, Premium Elite Membership, or Regional Representative status. Encourage your company to become a corporate sponsor of the Center so you get all the benefits of membership at no personal expense and your company gets all the benefits of corporate membership. Find out all you need to know from our “Membership Levels and Benefits” schedule here: http://www.centerltc.com/MembershipLevelsandBenefits.htm. Contact Damon at 206-283-7036 or firstname.lastname@example.org to join or upgrade quickly and easily. ***
*** CLIPPING SERVICE. The Center for Long-Term Care Reform’s “clipping service” is the best way to stay abreast of critical professional news. Don’t waste your valuable time and effort searching the internet and reading a lot of junk just to locate what you really need to know. Steve Moses has to do that anyway and he’ll save you the trouble, send you an average of three key items to review per day, and provide a representative quote and a link to the source so you can dig deeper if you wish. Premium members of the Center and higher ($250+ per year) receive our clippings at no extra charge. Corporate members receive one complimentary clipping service subscription upon request and are eligible for additional subscriptions at a discounted rate. For details, contact Damon at 206-283-7036 or email@example.com. ***
LTC BULLET: LTC GOOD NEWS/BAD NEWS
LTC Comment: The American Taxpayer Relief Act of 2012, aka the “fiscal cliff” deal, repealed the CLASS Act and created a 15-member “Long-Term Care Commission” to design a LTC service delivery and financing system for the United States.
The good news is that long-term care is again on the country’s public policy radar screen to a degree we’ve not seen since the Pepper Commission in 1990. The bad news is the same as the good news.
What if the new LTC Commission—three members each to be appointed any day now by the President, the Senate Majority and Minority Leaders, and the House Speaker and Minority Leader—flubs this opportunity, recommends even worse policies than already plague long-term care, and gets them passed?
That’s why the Center for Long-Term Care Reform will keep a close eye on the LTC Commission’s deliberations. We’ll do all we can to bring hard data, thoughtful analysis, and irrefutable logic to its attention. For now, however, here’s another perspective on the good news and bad news about long-term care.
Following is an edited transcript of a speech delivered by Center president Stephen Moses to an audience of leading LTC insurance producers, distributors and carriers at a conference on January 12, 2013 sponsored by Long-Term Care Financial Partners.
Don’t miss the irony in Steve’s speech. The good news for LTC insurance is actually very bad news for the U.S. economy. The only way to reconcile this seeming conflict is to resolve the LTC financing crisis in the right way. That’s exactly what the Center for Long-Term Care Reform will recommend to the LTC Commission.
“The Good News and Bad News About
I have good news and bad news.
I’ll spend one minute on the bad news and the rest of my time on the good news.
The bad news is that all the reasons consumers have been in denial about the risk and cost of long-term care still apply and they are getting worse.
OK. So much for the bad news.
Here’s why LTC insurance carriers, distributors and producers are in the catbird seat primed to do well doing good for your clients and for your country.
First of all, everything that makes LTC insurance necessary remains true and is becoming more so. For example:
But we’ve known all that since the inception of LTC insurance in the 1970s. Nothing new there.
So what is new? Why will the LTC insurance market explode within your career horizons and probably during the current four-year presidential term?
In a nutshell, all the obstacles to a strong LTC insurance market are about to come crashing down.
Let me walk you through them one by one.
So what does this mean for you?
We’re about to enter a brave new world of long-term care. Keep doing what you’re doing and before long prospects will be knocking on your door instead of vice versa.
The public’s been asleep about LTC risk and cost because a government safety net has softened the financial consequences of going without LTC insurance since 1965.
As I’ve explained, that’s ending.
Already you see key changes indicating the public is finally getting the message. The age of purchase for LTC insurance has fallen by a decade from late ‘60s to late ‘50s.
You see and hear many more media stories about the risk and cost of long-term care.
Businesses worry more and more about absenteeism and “presenteeism” due to employees caring for elderly parents or worrying about them instead of working. That means you’ll sell many more group and multi-life policies.
Attorneys, financial planners and accountants are getting more questions from their clients about LTC. Just last week an estate planner called me to find out who could help him protect his clients. I referred him to a major distributor.
People are getting scared. They hear the news about the federal debt and deficit and unfunded entitlements. They’re caring for elderly loved ones in huge and rapidly growing numbers. The public programs they’ve relied on no longer instill confidence.
These trends develop slowly over time. They grow and grow like blowing up a balloon. Then they pop and all of a sudden everything is different. That’s what’s going to happen.
You are in the enviable position of being in the right place at the right time. Some of you have been pioneers in long-term care insurance. We know you by the arrows in your backs.
But your time has come now.
Watch for this scenario to play out.
You are the heroes who will show the next generation how to avoid the pitfalls of publicly financed long-term care.
One of the things I love most about speaking with my many friends who have been selling long-term care insurance for two decades or more, is to hear their stories about clients who have gone on claim.
Those clients are so appreciative that they elevate the producers who sold them their policies to the status of demigods. How enormously proud that must make them . . . you . . . feel.
And that’s what the future holds for you if you stay on course. You are the last line of defense between the people you meet and the dismal future that awaits them if you allow their denial about LTC risk to prevail.
So my advice to you is “Go forth with confidence and pride. Know that long-term care insurance is good and people need it. Everyone you protect is one less person to drag down the social safety net for the truly needy.”
Look forward in your own old age to the warm appreciation of all the people you’ve helped. And enjoy your own retirement someday with the windfall of renewals that are coming your way.
Stephen A. Moses is president of the Center for Long-Term Care Reform (www.centerltc.com). Contact him at 206-283-7036 or firstname.lastname@example.org.