LTC Bullet:  LTC Tour's First Event Makes the News 

Wednesday, January 9, 2008 

Tampa, Florida-- 

LTC Comment:  Today the Naples Daily News covers the first event in the Center for Long-Term Care Reform's National Long-Term Care Consciousness Tour.  Read all about it!  After the ***news.*** 

*** LTC TOUR SPONSOR.  Monday evening, Bruce Moon, StateLife's VP for Marketing, stopped by the current headquarters of the LTC Tour (Tampa East RV Resort).  He came to see the Silver Bullet of Long-Term Care and to pledge his and the company's full support for the National Long-Term Care Consciousness Tour at the Gold level!  Take the tour yourself by video.  Check it out at *** 

*** SPONSOR LEVELS.  Find everything you need to know about the National Long-Term Care Consciousness Tour at the top of  All the details on sponsorship levels, benefits and costs are at  Check out the size, positioning and availability of sponsor's signage on the Silver Bullet at  Review the Tour's itinerary and schedule at  Follow publicity about the LTC Tour as we add stories to the link at *** 

*** HELP THE CENTER.  You don't have to be a sponsor of our LTC Tour to help the Center pursue our mission of responsible LTC planning and rational LTC policy.  Join as an individual member for $150 per year.  Join as a corporate member (negotiable).  As an individual or corporate member, you'll receive our daily LTC E-Alerts and weekly LTC Bullets, including full coverage of the LTC Tour throughout 2008.  Take Steve Moses's online LTC Graduate Seminar for $225 (and get a full year's membership for no extra charge.)  Become a Regional Representative of the Center and help plan events on the LTC Tour when we pass through your area ($500).  Need more convincing?  Take the "webinars" at that describe our content-rich website and the LTC Graduate Seminar.  Just scroll down at the website until you find the "buttons" that will take you directly to those free web-based programs.  Or contact Damon at 206-283-7036 or with all your questions. *** 

*** SPECIAL THANKS go to LTC Tour Regional Representative, Linda Jaikes (CSA, LTCP) of Jaikes Financial Group.  As a long-time resident of Naples, FL, Linda is active in several organizations designed to help the senior community and has arranged for Steve Moses to speak at the Naples Area Chamber of Commerce this evening.  Thanks so much for your help and support, Linda. ***      



LTC Comment:  As I write this, it is 6AM in Tampa, Florida.  After two weeks of outfitting and provisioning the Silver Bullet of Long-Term Care, she's ready to roll.  In a couple hours, I'll hitch the 16-foot Airstream trailer to the back of the titanium-metallic (silver) FJ Cruiser, pick up my sidekick for the remainder of this week (the LTC Tour's marketing and and public relations consultant, Marilee Driscoll, at her hotel) and head south 158 miles to Naples, Florida. 

What awaits us there is the very first event of the Center's year-long, nationwide LTC Wake-Up Tour.  Read about that in the newspaper article below.  Our goal with the Tour is to take the Center's message of responsible long-term care planning and rational public policy to people, politicians and policy-makers from one end of this country to the other.  Even the longest journey begins with a single step, they say, and for the LTC Tour, this is it. 

Even though we're starting in Florida, all is not sunshine and light.  Anyone who's ever tried to do anything worthwhile knows that "no good deed goes unpunished."  So of course there's a nasty little blogger nipping at our heels called "CREW."  Read about that in the article too.   

But on the principle there's "no such thing as bad publicity," we welcome such baseless criticism.  It sends eyeballs to the Center for Long-Term Care Reform's website at where people find rich content and the real story.  We're trying to save the public safety net for long-term care by getting more people to plan early and save, invest or insure privately for all the risks and costs of growing older. 

As this adventure begins, I want to thank members of the Center for Long-Term Care Reform who have supported the LTC Tour.  Each and every Regional Representative and all of the major sponsors at the Platinum, Gold, Silver, Bronze and other levels add financial and emotional fuel to the Silver Bullet of Long-Term Care.  You're the greatest and we'll do our best to represent you well this year. 

Remember:  it's not too late to get aboard this train even as it leaves the station.  We will stop to pick you up whenever you are ready.  We'll be adding signage for sponsors as we go along and plenty of days remain to schedule events.   

Get all the details on sponsorship levels, benefits and costs, including pictures of the Silver Bullet that show sizing and positioning of signage, at the top of  Check in with Damon at 206-283-7036 or  Reach Steve Moses directly at 425-891-3640 or   

But for now, off we go! 


"Long-term health care expert makes Naples stop on national tour"

Naples Daily News

Tuesday, January 8, 2008

A former analyst for the U.S. Department of Health and Human Services who now advocates government policy reform regarding long-term care and individual responsibility has launched a "consciousness" speaking tour. 

Among the first stops for Stephen Moses, president of the private Center for Long-Term Care Reform, is Wednesday in Naples -- a market ripe with financial planners, insurance agents and wealthy individuals in the position to buy long-term care insurance. Moses and his organization are based in Seattle. 

Another audience he targets is state and federal lawmakers, where he focuses on halting escalating Medicaid expenditures and tightening eligibility to preserve the government-backed insurance for the poorest. 

He has testified before state and federal government authorities about Medicaid spending. 

Moses is traveling the country during the next year for his "National Long-Term Care Consciousness Tour," in an Air Stream travel trailer. 

But he also has captured the interest of Citizens for Responsibility and Ethics in Washington (CREW), which calls his national tour a shill for the long-term care insurance industry. 

Officials with CREW last month asked U.S. Sen. Charles Grassley, R-Iowa, to investigate Moses and his center, arguing that for the past decade Moses has positioned himself as an independent expert on long-term care costs yet CREW says Moses is a front for the long-term care insurance industry. 

Likewise, the Washington, D.C., citizens' group has written the National Association of Insurance Commissioners and the National Association of State Medicaid Directors. 

[Update:  Neither Senator Grassley nor the Medicaid Directors asked us about CREW's charges.  The NAIC responded to CREW that neither Steve Moses nor the Center had tried to influence its LTC insurance regulations.] 

CREW says Moses' mission is legislative changes to impose greater restrictions to Medicaid to the elderly and others who need it, which would have the effect of expanding the market for long-term care insurance. 

Moreover, CREW says many elderly cannot afford long-term care insurance and policies often don't pay out. 

Linda Jaikes, of Jaikes Financial Group in Naples who is sponsoring Moses' local speaking engagement, said she considers him a "guru on long-term care." 

She said the public needs to realize they have to address their long-term care needs, Jaikes said. 

Moses will be in Naples speaking from 4 to 6 p.m. at the Naples Area Chamber of Commerce, at Greater Naples Chamber of Commerce, 2390 U.S. 41 N. The event is free and open to the public. Call Jaikes at 263-9195 for more information.