LTC Bullet:  Got LTC? 

Thursday, December 20, 2007 

Seattle-- 

LTC Comment:  Maybe it isn't "Got Milk?" . . . yet . . . but the Center for Long-Term Care Reform's 2008 LTC Tour will have everyone talking about LTC planning and thousands doing something about it.  LTC Tour participation and sponsorship opportunities explained after the ***news.*** 

*** LTC TOUR CALENDAR AND SCHEDULE.  Check out our new 2008 LTC Tour Calendar covering the entire year:  http://www.centerltc.com/TourCalendar/General.htm.  Now is the best time to confirm your sponsorship and/or participation as described below while most dates and locations are still wide open.  Your confirmation puts you in line for a stop on the LTC Tour.  We'll nail down the exact dates and locations beginning two months before the Tour arrives in your region.  IF YOU NEED TO GET YOUR SPONSORSHIP INVESTMENT INTO THIS YEAR'S BUDGET, CONTACT STEVE MOSES IMMEDIATELY FOR SPECIAL EXPEDITED HANDLING:  SMOSES@CENTERLTC.COM OR 206-283-7036.  *** 

*** LTC TOUR REGIONS are as follows.  You'll also find the regions and states listed beside each month in the calendar at http://www.centerltc.com/TourCalendar/General.htm

Southeast:  FL, GA, AL, MS, SC, NC, TN  (7 states:  January, February)
Southwest:  TX, NM, AZ, CO, UT, OK, AR, LA (8 states:  March, April)
Central East:  VA, WV, MD, DE, PA, NJ, DC (7 states:  May, June)
Northeast:  NY, CT, RI, MA, VT, NH, ME  (7 states:  July, August)
Midwest:  IL, IN, OH, IA, MI, KY, MO, MN, ND, SD, KS, NE, WI  (13 states:  September, October)
West:  CA, NV, OR, WA, ID, MT, WY, AK, HI  (9 states:  November, December) *** 

*** LTC TOUR BEGINS.  I pick up the Titanium-Metallic (Silver) FJ Cruiser in Tampa, FL on December 27.  We'll hook it up to the 16-foot Airstream trailer the next day.  For the following several days, I'll be doing a trial run, outfitting the trailer with necessities of daily life, positioning sponsors' logos prominently on the "Silver Bullet," and making the final arrangements for the first events.  

Special thanks to Regional Representatives of the Center for Long-Term Care Reform Bob Pagel and Linda Jaikes of Naples, FL for sponsoring and planning the first three events of our 2008 LTC Tour, including my address to a NAIFA Southwest Florida conference and presentations to Rotary and Chamber of Commerce meetings.  The first two months of the Tour are filling up fast.  All date and location reservations are first-come, first-served, so don't wait. *** 

*** CEU CLASS APPROVED IN FLORIDA.  A two-hour version of the Center's LTC Graduate Seminar has been approved for continuing education credit in Florida.  Steve Moses is approved as the instructor.  Regional Reps of the Center in Florida should contact Bob Pagel immediately at pagel4ltci@msn.com (put "Stephen Moses" in the subject line) if you'd like to schedule this presentation for your group(s).  Outside of Florida, contact Steve Moses at 206-283-7036 or smoses@centerltc.com to receive a "timed outline" of the class and other background information suitable to apply for CEU credit in your state. *** 

 

LTC BULLET:  GOT LTC? 

LTC Comment:  "The [Got Milk?] campaign is credited with putting life back into milk sales nationwide after a 20-year slump."  (Wikipedia at http://en.wikipedia.org/wiki/Got_Milk%3F)  

The Center for Long-Term Care Reform's 2008 National Long-Term Care Consciousness Tour is not a multi-million-dollar, industry-sponsored advertising campaign.  But I promise you this:   

We will reach millions of Americans with a strong message:  "You need to plan now for long-term care in the future."   

And best of all, EVERYONE can participate in the LTC Tour.  From individual financial advisers to big national companies, there's an affordable role for everybody. 

If you're not yet familiar with the LTC Tour, check out all the details including a picture of the "Silver Bullet of Long-Term Care" at the top of www.centerltc.com.  

Now, consider these national sponsorship opportunities.  If they're beyond your reach but you still want to be proactively involved, keep reading for an opportunity even individual financial advisers can afford. 

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NATIONAL LONG-TERM CARE CONSCIOUSNESS TOUR - 2008 SPONSORSHIP OPPORTUNITIES 

PLATINUM SPONSOR LEVEL ($25,000)
* Premier placement of your color logo, approximately 30"x 24" on both sides of the "Silver Bullet" for maximum visual exposure on Tour route and at media events
* Two(2)-sided 9.75"x 8" full-color ad insert, identified as "Platinum Sponsor" in presentation packet, distributed to Tour event attendees throughout the year  
* Full one-year corporate membership in the Center for LTC Reform for all of your employees and principal agents
* Up to six(6) days during the Tour year that you can host/sponsor Steve Moses at an event for your agents, employees, or the public
* Priority listing as "Platinum Sponsor" on signage displayed at Tour events 

GOLD SPONSOR LEVEL ($15,000-$24,999)
* Top placement of your color logo, approximately 22"x 10" on both sides of the "Silver Bullet" for maximum visual exposure on Tour route and at media events
* Two(2)-sided 8.75"x 8" full-color ad insert, identified as "Gold Sponsor" in presentation packet, distributed to Tour event attendees throughout the year
* Full one-year corporate membership in the Center for LTC Reform for all of your employees and principal agents
* Up to four(4) days during the Tour year that you can host/sponsor Steve Moses at an event for your agents, employees, or the public
* Top listing as "Gold Sponsor" on signage displayed at Tour events
 

SILVER SPONSOR LEVEL ($10,000-$14,999)
* Placement of your color logo, approximately 12"x 6" on both sides of the "Silver Bullet" for maximum visual exposure on Tour route and at media events
* Two(2)-sided 7.75" x 8" full-color ad insert, identified as "Silver Sponsor" in presentation packet, distributed to Tour event attendees throughout the year
* Full one-year corporate membership in the Center for LTC Reform for all of your employees and principal agents
* Up to two(2) days during the Tour year that you can host/sponsor Steve Moses at an event for your agents, employees, or the public
* Listing as "Silver Sponsor" on signage displayed at Tour events
 

BRONZE SPONSOR LEVEL ($7,500-$9,999)
* One(1)-sided 6.75"x 8" full-color ad insert, identified as "Bronze Sponsor" in presentation packet, distributed to Tour event attendees throughout the year
* One-year corporate membership in the Center for LTC Reform for up to 100 of your employees and principal agents
* One(1) day during the Tour year that you can host/sponsor Steve Moses at an event for your agents, employees, or the public
* Listing as "Bronze Sponsor" on signage displayed at Tour events
 

CONTRIBUTING SPONSOR LEVEL ($5,000-$7,499)
* Listed as "Contributing Sponsor" on a Sponsor List insert in presentation packet, distributed to Tour event attendees throughout the year
* One-year corporate membership in the Center for LTC Reform for up to 25 of your employees and principal agents
* One(1) day during the Tour year that you can host/sponsor Steve Moses at an event for your agents, employees, or the public
* Listing as "Contributing Sponsor" on signage displayed at Tour events
 

FRIEND OF THE TOUR SPONSOR LEVEL ($1,000-$4,999)
* Listed as "Friend of the Tour Sponsor" on a Sponsor List insert in presentation packet, distributed to Tour event attendees throughout the year
* One-year corporate membership in the Center for LTC Reform for ten(10) of your employees/agents
* Listing as "Friend of the Tour Sponsor" on signage displayed at Tour events
 

CONTRIBUTORS
* All contributions, at any level, are welcomed and greatly appreciated; names will be listed and recognized in the Center's newsletter.  Those who contribute a minimum of $200 will also receive one (1) annual Center membership. 

NOTES:
* All opportunities are offered on a first-come, first-served basis.  Priority attention will be given to those who make early commitments.
* Dimensions for logos and ad inserts are estimated and may need to be adjusted slightly during final design and development phases.
* All sponsor commitments will be reviewed and approved by Steve Moses, who reserves the right to make any necessary adjustments to sponsor agreements as a result of changes in the Tour schedule, or other potential conflicts.
* Sponsors will receive a written acknowledgement of their commitment to the Tour.  One-time payments up-front will be welcomed, or a quarterly payment plan is available.

* Sponsors will be contacted with ad and logo specifications.

Information:  Contact the Center for Long-Term Care Reform at info@centerltc.com or 206-283-7036 to secure your preferred spot! 

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REGIONAL REPRESENTATIVES OF THE CENTER FOR LTC REFORM 

Finally, here's another way to participate in the LTC Tour.  This opportunity is available only to individual members of the Center for Long-Term Care Reform. 

Steve Moses will work with Regional Representatives of the Center to plan an event, bring the Silver Bullet of Long-Term Care to your town, and do at least one presentation with you while also seeking local media coverage. 

If you opt to become a "Regional Representative of the Center," Steve will email you the "Regional Rep's" tool kit with lots of ideas on events to plan and how to attract media coverage.  

Reminder:  qualification as a "Regional Representative of the Center for Long-Term Care Reform" has the following prerequisites: 

  o  Individual membership in the Center for Long-Term Care Reform.  Corporate members should participate at one of the sponsorship levels described above. 

  o  Five years or more financially successful experience in long-term care planning, insurance, or home equity conversion 

  o  Communication and writing skills 

  o  Completion of the Long-Term Care Graduate Seminar:  available now online by recorded Webinar.  Contact Damon at 206-283-7036 or damon@centerltc.com to enroll.  Tuition is $225 but includes a one-year individual membership in the Center.  Details at http://www.centerltc.com/LTC_Grad_Seminar/online.htm

  o  $500 "earnest money" pledge due two months before the LTC Tour comes to your Region 

Caveat:  Regional Representative opportunities may be limited in number because we have to ensure that all major national sponsors receive all the event opportunities offered to them.  We will try hard, within geographical and chronological constraints, to accommodate everyone who wants to be part of the LTC Tour. 

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So, as promised, there is a sponsorship or participation level for everyone.  Now we invite everyone, each and every one of you, to board the Silver Bullet and join us on the LTC Tour.  See you on the road.