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The Silver Bullet of Long-Term Care vehicle will tour
United States this year as part of the National Long-Term Care Consciousness
Tour. When Stephen A. Moses, president of the Seattle-based
Center for Long-Term Care Reform, saw the Airstream trailer, he knew he had
found more than a cost-effective combination of transportation and lodging for
the quote "National Long-Term Care Consciousness Tour."
The iconic, sleek aluminum trailer has become the "Silver Bullet of
Long-Term Care," to bring attention to the grassroots campaign that takes
place throughout this year. "The public needs to look at long-term care through
the windshield, not through the rearview near," Moses says.
"The reality is that the [Medicaid] safety net will not be
there." During the tour, Moses will not only engage in advocacy,
but also educate and consult with key stakeholders about how non-Medicaid-based
long-term care financial planning results in better care for most seniors.
He will meet with long-term care providers, insurers, reverse mortgage
specialists, financial advisors, think tanks, political officials, media
representatives, local businesses serving seniors, and senior advocates. Being primarily private-pay, assisted living communities
are in a unique position to benefit when seniors don't divest themselves
economically to qualify for Medicaid and instead utilize such methods as
long-term care insurance and reverse mortgages, Moses says.
Communities that are able to educate consumers about long-term care
insurance and reverse mortgages will have a leg up in driving occupancy, he
explains. Throughout 2008, Moses will spend two months each in six
regions, starting in the Southeast in January/February; Southwest in
March/April; Central/East in May/June; Northeast in July/August; Midwest in
September/October; and West in November/December. Moses is funding initial expenses for the trip
out-of-pocket, including $75,000 to purchase the Airstream and a silver FJ
Cruiser to pull it, but also is seeking sponsors who will both partner in his
efforts and receive valuable consulting, education, and networking for pledging
a dollar amount for each of the 10,000 total miles Moses estimates he'll cover
on the tour. "What we do and how we do it depends on what sponsors
seek to achieve," Moses says. "We'll
work together for months in advance to plan events and presentations." To find out more about the National Long-Term Care Consciousness Tour, arrange a visit by the Silver Bullet Of Long-Term Care, or become a tour sponsor, contact the Center for Long-Term Care Reform at 206/283-7036 or e-mail Moses at smoses@centerltc.com. |
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