LTC Bullet: The 10 Things You Must Know About Long-Term Care
Wednesday, March 10, 2010
LTC Comment: If LTC is such a huge risk and cost, how come people don't plan for it and what must you know to overcome their denial and get them protected? Ten key truths after the ***news.***
*** MEDICARE PRIMER: The Kaiser Family Foundation has updated its Medicare primer that explains key elements of the program providing health coverage to 47 million people, including 39 million seniors and another 8 million younger adults with permanent disabilities. The updated 2010 Medicare primer is available online at http://www.kff.org/medicare/7615.cfm. ***
*** LTCI GUILD NEWS. Courtesy of LTC Financial Partners (a Guild sponsor and Silver Sponsor of the Center for Long-Term Care Reform), the guidebook "3 in 4 Need More" is now available free to all LTC Guild members and site visitors. Just click on the link in the middle of the home page, near the top, and you may download the book in PDF form. Visit Long Term Care Insurance Guild at: http://ltcguild.ning.com/?xg_source=msg_mes_network. Dick Samson, LTC Guild national site administrator. ***
LTC BULLET: THE 10 THINGS YOU MUST KNOW ABOUT LONG-TERM CARE
LTC Comment: Most people look at the LTC status quo and scratch their heads:
I've spent my professional career explaining this seeming paradox and recommending public policy changes that would resolve it. Practically everything you find in our daily e-pistles and at www.centerltc.com tells the story.
Later today I'm doing a private phone briefing for some leading LTCI producers. Prepping for the presentation, Center supporter and well-known LTCI author/trainer Marilee Driscoll asked me to boil down my analysis to the "ten facts" every producer must know.
I wish I could give you ten simple facts you could learn that would break through consumers' denial of LTC risk and get them protected with LTC coverage. Alas, it's more complicated than that, because you must first understand: (1) why the public is in denial, (2) how everything is about to change, and (3) what's coming next.
Fortunately, I can give you ten points of principle which, if you understand and apply them consistently, will help you break through consumers' veil of confusion and denial about LTC. Here they are:
Now, if you know the field of long-term care, you probably think several--if not most--of these ten points are wrong. But, I assure you, they are not. I can't give you the whole picture, much less the proof for each point, in a single LTC Bullet.
But if you'll invest some time exploring the resources at www.centerltc.com, reading our daily LTC E-Alerts and LTC Bullets, and following our new research and reports, I can promise you this: you WILL awaken more people to the need for responsible LTC planning and you WILL help more of them get the protection they need.
For starters, read the transcript of my two-hour "LTC Graduate Seminar" here. I promise you a revelation about why LTC is the way it is, proof of the 10 points above, and greater success persuading consumers to prepare for LTC risk and cost.
But reading that 40-page document once will not suffice. Much of the analysis of long-term care is complicated and counter intuitive. Stick with us. Get our daily publications. Access our members-only website: "The Zone." Avail yourself of the extensive resources on our free public website. Give us a few minutes of your time everyday, and you WILL overcome consumer denial.
In other words, join the Center for Long-Term Care Reform, and help us "Save LTC." The annual membership fee is only $150 or $12.50 per month for individuals. Corporate members cover their employees and key producers at no extra cost. To join the Center, contact Damon at 206-283-7036 or firstname.lastname@example.org. He'll have you in "The Zone" momentarily.
We can do this!