Bullet: The Silver Bullet
of Long-Term Care
Monday, October 1, 2007
LTC Comment: What
does an Airstream travel trailer have to do with promoting responsible
long-term care planning and public policy?
Find out after the ***news.***
*** SAVAGE TRUTH OF LTC:
Don't miss Terry Savage's audio on Jesse Slome's new website:
It's amazing how much the best-selling author and nationally
syndicated Chicago Sun-Times financial columnist packed into a
five minute interview. Kudos
to Jesse for this and the other audios, including mine!
Check 'em out free of charge. ***
*** LTC Graduate Seminar.
The first LTC Graduate Seminar by Webinar starts October 11.
Learn about this eight-week, hour-per-week course at http://www.centerltc.com/LTC_Grad_Seminar/online.htm
or watch Steve Moses's Webinar describing it:
just click on "View Webinar" at the top of www.centerltc.com.
A few slots may still be open for this inaugural offering of the
"grad seminar," first come, first served.
Register now and we'll offer the class again soon if enrollments
close for the first "semester." ***
*** FLORIDA BOUND.
If you'll be in, near or able to get to St. Petersburg, Florida
on Friday, October 5 at 1 PM (Eastern), join us for the first southeast
regional planning meeting for the "National Long-Term Care
Consciousness Tour." LTCi
producer and Center member, Barbara Haselden is hosting this
brainstorming session at the world headquarters of her company, Hometown
Insurors, in St. Petersburg. If
you can join us, RSVP to Barb at LTChometwn@aol.com
and me at firstname.lastname@example.org.
We'll reply with the address and directions. ***
LTC BULLET: THE
SILVER BULLET OF LONG-TERM CARE
LTC Comment: The
Center for Long-Term Care Reform's "National Long-Term Care
Consciousness Tour" is taking shape.
Here's a progress report.
We've identified our first "Regional
Representatives" of the Center to work with me when I'm in their
We've nailed down our first LTC Tour speaking
opportunity: for January in
North Carolina before that state's long-term care provider association.
Thursday I'm on my way to Tampa, Florida to place
the order for an Airstream travel trailer (the "Silver Bullet of
Long-Term Care). It will do
double duty as (1) a magnet for media attention on our "LTC
Tour" and (2) my principal living quarters for a full year on the
road. Check out this little
beauty at http://www.centerltc.com/SILVER_BULLET_of_LTC.htm.
Why Tampa? Our
LTC Tour begins in the southeast in January 2008.
We don't want to ship the Silver Bullet from the factory in Ohio
to Seattle and then tow it to Florida.
We'll pick up the trailer and start the LTC Tour in Tampa,
January 1, 2008.
On October 11, 10 days from now, we'll offer the
first ever "LTC Graduate Seminar" course delivered by Webinar.
Successful completion of that class is a pre-requisite to become
a "Regional Representative" of the Center in the National
Long-Term Care Consciousness Tour. Enrollment is limited to 20.
One or two spots may still remain for this inaugural offering.
Otherwise, sign up now for the next opportunity later this Fall.
We've started sending "LTC Tour
Proposals" to LTCi carriers, brokers, producers and LTC providers.
Following below is an example of the proposal.
Just fill in the blanks for your company or yourself and send it
back to us. You can
participate at any one of six levels:
INDIVIDUAL LEVELS (based on 10,000 estimated total
Penny a mile:
$100 (LTC Gadfly)
Nickel a mile:
$500 (Regional Representative--see the pre-requisites in "LTC
Bullet: The National
Long-Term Care Consciousness Tour--How to Participate" at http://www.centerltc.com/bullets/latest/714.htm)
Dime a mile: $1,000
Quarter a mile:
Four bits a mile:
Buck a mile: $10,000
What you get for each level of investment depends
on what you want. See
"LTC Bullet: The
National Long-Term Care Consciousness Tour:
Content, Schedule, Itinerary" at http://www.centerltc.com/bullets/latest/713.htm
for some ideas.
Bottom line: we're
out to achieve certain concrete goals in the 2008 LTC Tour.
another 1000 people with LTC protection
Hey, that's just for starters. Is this something you and/or your company would like to be a
part of? Then copy the
following proposal, fill in the blanks, and send it to us by email (email@example.com),
fax (206-283-6536) or snail mail (2212 Queen Anne Avenue North, #110,
Seattle, Washington, 98109). Corporate
supporters will have signage recognition on the "Silver Bullet of
as soon as we're confident we've raised sufficient financial
support for the "National Long-Term Care Consciousness Tour,"
fund raising will end, we'll work closely with the people and companies
who have invested in the initiative, and we'll focus on making the
"LTC Tour" a big success.
Rest assured, however, that whether you choose to
participate in the Tour or not, all Center members will continue to
receive our daily publications and the Center for Long-Term Care Reform
will continue our national long-term care public policy research and
Following is the LTC Tour proposal aimed at LTCi
carriers, brokers and producers. If
you are in the LTC provider or reverse mortgage businesses, let us know
and we'll send you a proposal appropriate for your unique needs and
To receive a formatted version of this proposal on
Center for Long-Term Care Reform electronic letterhead stationery, email
A Proposal for Profitable Participation by [Your
The "LTC Tour":
Beginning January 2008, I will spend one year on the road working
locally with long-term care specialists to promote them and LTC
insurance. We discuss and
you decide who in your company you want me to work with, where and when.
(1) protect more people with LTCi coverage, (2) raise public
awareness about the need for LTC planning, (3) attract media attention
to the issue, (4) win over state and local centers of influence, and (5)
ensure the DRA '05 is implemented, enforced, publicized and sold in
will travel and live nearly full time in an Airstream trailer (the
"Silver Bullet of Long-Term Care"), the magnet to attract
media and public attention to our campaign.
LTCi producers sell more policies by conducting joint "group
talks" for the public, establishing contacts with centers of
influence to generate leads, and attracting media attention for the
producer and product.
the LTC issue by working with the media, LTC providers, local
businesses, financial advisers, think tanks, political officials, and
Benefits to [Your Company]:
Increased LTCi sales far exceeding the investment; education and
motivation of producers and brokers; establishment of top-level
business, community and media contacts.
Publicized sponsorship of the tour if you choose, including
Southeast in Jan/Feb; Southwest in Mar/Apr; Central/East in
May/Jun; Northeast in Jul/Aug; Midwest in Sep/Oct; West in Nov/Dec.
request your pledge at the $.01 to $1 per mile level (based on 10,000
total estimated miles for the tour):
$100 to $10,000. Payable
within two months of initial field work.
We ask your pledge for the "LTC Tour" in addition to
your annual Center for Long-Term Care Reform membership contribution.
The Center for Long-Term Care Reform's daily publications, public
policy research and advocacy will continue uninterrupted.
four attached LTC Bullets explain the Center's "National Long-Term
Care Consciousness Tour" more fully.
For questions and comments, please contact me directly at
206-283-7036 or firstname.lastname@example.org.
[Read the four "LTC Tour" Bullets at www.centerltc.com.]
LTC Comment: All right folks, that's the plan and the latest status. Help us make it successful. Then, watch for "The Silver Bullet of Long-Term Care" to show up in your hometown one day in 2008.