LTC Bullet: Hitting My Stride

Tuesday, November 18, 2008

Woodland Hills, California (LTC Tour Mile 25,400; State # 37)--

LTC Comment: McKnight's Long-Term Care News profiles Steve Moses, the LTC Tour and the Center for Long-Term Care Reform after the ***news.***

*** BUSY WEEK ON THE LTC TOUR. Last weekend was a wonderful visit with Jesse and Mindy of AALTCI (, including the iconic Cantor's Deli, the fabulous Getty museum and a beautiful drive to Santa Barbara. Yesterday, I addressed the National Reverse Mortgage Lenders Association ( at the Century City Hyatt in Los Angeles. Today I'm at the Woodland Hills Country Club with Marilee Driscoll for Barry Fisher's big "This Way to LTCI Sales Success" program. Tomorrow, I'm at the Brookside Country Club in Pasadena with Mary Lou Reid for Gold LTC Tour Sponsor OneAmerica. Thursday, the Silver Bullet and I are in Modesto, California with Bill Dorfii for the Central Valley NAIFA chapter ( Finally, Friday finds us in Watsonville and Santa Cruz, California with Dan Nicholas for a series of events including one for NAIFA Monterey Bay (event details). Whew, what a week! I'll close it storing the Silver Bullet near SFO and flying home for my first visit to Seattle since August. ***

*** THINK REVERSE. That's what my friend Atare Agbamu called his just-published book on reverse mortgages. He gave me a signed copy today at the National Reverse Mortgage Lenders Association (NRMLA) annual convention in Los Angeles. I'll read and review it for you ASAP. Must be good though. He says he cited the Center for Long-Term Care Reform (CLTCR).***

*** SPEAKING OF REVERSE MORTGAGES. Peter Bell, President of NRMLA, granted me a "press pass" to cover the NRMLA annual meeting. I hope to get you a report soon on my day amongst the country's reverse mortgage leaders. In the meantime, check out this video interview with Bell: When LTCI, Reverse Mortgage and CLTCR friend Terry Savage, the nationally syndicated financial columnist, was unable to attend the event, Peter invited me and reverse mortgage expert Dr. Barbara Stucki to fill in for her on a panel in the afternoon. What a great opportunity to share the Center's perspective on how home equity conversion will help save long-term care and pave the way for a much larger LTC insurance market. ***



LTC Comment: McKnight's Long-Term Care News is a premier trade magazine of the LTC provider industry. I've subscribed for as long as I can remember. I urge LTC Bullets readers to check out their website at and to subscribe as well at You really can't advise seniors fully about LTC planning without understanding the status quo and future challenges of the long-term care provider industry. McKnight's excellent website, e-blasts, and magazine will teach you what you need to know.

At the end of each issue of McKnight's LTC News, the magazine profiles an industry leader or analyst. I'm honored to be the subject of Julie Williamson's piece titled "Hitting His Stride" published November 1, 2008. Read the whole column at I'll give you a few excerpts below, including quotes from two of my favorite people, but please do go to that link anyway. McKnight's counts the "hits" on their website and they genuinely appreciate your interest.


Clips from "Hitting His Stride," McKnight's LTC News, by Julie Williamson

"Stephen Moses, who's been on the road all of 2008—and has logged more than 20,000 miles with the 'Silver Bullet' during the first nine months of the year—has far more important things to worry about than what he's paying at the pump.

"He's president of the Center for Long-Term Care Reform, a . . . Seattle-based organization he operates with his wife, Judith, and 32-year-old son, Damon. And he's focusing his efforts on the grim financial state of Medicaid. What does he want? To keep Medicaid available for those who truly need it, while encouraging more financially secure seniors to embrace private financing.

"'We have a public that's anesthetized to the risk of long-term care and a provider industry that's depending on financing from a government [program] that's essentially bankrupt,' Moses stressed. 'We need to get everyone to look through the windshield at what's coming instead of through the rearview mirror at the way long-term care's been financed in the past.' . . .

"'Steve introduced me to the scary swamp monster otherwise known as America's LTC financing system,' notes [attorney] David Rosenfeld, who co-founded the Center for Long-Term Care Reform with Moses in 1998. 'Steve is curious by nature. He loves to figure things out, and usually does.'

"Described as easygoing and disarming by his son, who works as the Center's administrative coordinator, Moses was never one to keep his passion for long-term care policy to himself.

"'I grew up with him working for the government, and he's always been very passionate about long-term care issues, so I've been around that for a big part of my life,' Damon says.

"The elder Moses' own upbringing was more akin to a Norman Rockwell painting. The only child of an auto parts store owner and homemaker mother, he grew up in the Northern California olive-growing town of Corning. There he developed an early love of books, which he still enjoys today. He also appreciates fine theater and opera, loves to travel, and is fluent in Spanish, thanks, in part, to a two-year stint in Venezuela for the Peace Corps during the late 1960s. . . ."