LTC Bullet: LTC
Tour Publicity Begins
December 4, 2007
Comment: Publicity is off
to a great start for the Center for Long-Term Care Reform's National
Long-Term Care Consciousness Tour.
Details after the ***news.***
LTC TOUR ADS: Does your
company play a role in saving the Medicaid LTC safety net by encouraging
responsible LTC planning? Then
you should have signage on the LTC Tour's "Silver Bullet of
Long-Term Care." With
all the media attention the "Silver Bullet" will draw, any LTC
insurance, reverse mortgage, or LTC provider company unrepresented will
find its potential clients wondering:
soon on this opportunity. ***
WSJ CITES CENTER SUPPORTERS. Phyllis
Shelton and Claude Thau were quoted in Kelly Greene's 12/1/7 article in
the Wall Street Journal titled "Getting
Long-Term-Care Policy When Health Is Issue."
Read it at http://online.wsj.com/article/SB119645726220109796.html?mod.
If you have a subscription to the WSJ Online.
Here's the lead: "It's
getting easier for cancer survivors to qualify for long-term-care
insurance, according to two experts we consulted." ***
EARLY BIRD REGISTRATION has begun for The Eighth Annual Intercompany
Long Term Care Insurance Conference to be held from March 16-19, 2008 at
the Hyatt Regency Jacksonville Riverfront in Jacksonville, Florida.
Go to http://www.ILTCIconf.org
for all the details and to register.
Get the great $129 hotel rate while the getting is good. ***
you for reading the Center for Long-Term Care Reform's latest "LTC
Bullets" newsletter. If
you know someone who would be interested in this publication, please
recommend us by clicking here http://www.centerltc.com/bullets/recommendus.htm.
If you have received this edition as a forward, and would like
your own subscription, you may subscribe here http://www.centerltc.com/bullets/subscribe_to_bullets.htm.
Thank you. ***
BULLET: LTC TOUR PUBLICITY
Comment: Two important
insurance industry trade magazines have publicized the Center's LTC
Tour. Below, read what
Trevor Thomas wrote for "National Underwriter" followed by
"Broker World" editor Sharon Chace's excellent "Broker
Words" column for her December issue.
an eye out for a vignette on the National Long-Term Care Consciousness
Tour in "Assisted Living Executive" magazine's
January/February issue. Editor
Gordon Bess of "Life Insurance Selling" intends to cover the
LTC Tour in his January column.
subscribe to National Underwriter, go to https://www.lifeandhealthinsurancenews.com/Store/PaidSub/Subscribe.aspx.
prominent long term care insurance advocate is going on the road with
the message that the United States needs private alternatives to
Medicaid nursing home benefits.
Moses, president of the Center for Long Term Care Insurance Reform Inc.,
Seattle, says his National LTC Consciousness Tour will stress the
importance of LTC financing to individuals, families and policy makers
in 6 regions of the country. His plan is to spend 2 months in each of
the regions, starting in January in the Southeast.
is trying to recruit LTC insurance brokers and agents to work with him
in each area, to talk about LTC issues with politicians, policy makers,
the public and the media.
we’ll publish op-ed articles,” Moses said in announcing the tour.
“We’ll meet with newspaper editorial boards. We’ll do talk radio.
We’ll engage politicians and public officials. We’ll enlist LTC
providers. We’ll educate financial planners and accountants. We’ll
address estate planning councils. We’ll coordinate with provider and
insurer trade associations. We’ll work with reverse mortgage lenders.
We will do whatever it takes.”
is "Broker World" editor Sharon Chace's "Broker
Words" column in the magazine's December 2007 issue.
It is not available online but copies of past "Broker
World" articles can be purchased at www.brokerworldmag.com.
To subscribe to the magazine, go to http://www.brokerworldmag.com/2004/Subscriptions/default.asp.
National Long Term Care Consciousness Tour Is About To Begin . . .
March 2007 we talked about Steve Moses' Gadfly Brigade and the
nationwide tour he was planning. Well he is all but ready to hit the
president of the Center for Long
Term Care Reform, Inc., will tour the entire United States during 2008.
According to Moses, "The purpose
of this tour is to get closer to the action-to work locally with
LTC insurance providers and long term care providers; to collaborate
with financial planners, CPAs, and lawyers on the importance of long
term care planning; to influence local media, politicians, and policy
makers; to join forces with state 'think tanks'; and to work more
directly with the public. In other words, to do all the things I do
anyway, but with more availability."
his road trip Moses also plans to teach his LTC graduate seminars in
person and online and to write "op-ed" pieces and articles for
is widely recognized as an expert and innovator in the field of long
term care. Previous to
founding the center, Moses was president of the Center for Long Term
Care Financing (1998-2005); director of research for LTC, Inc.,
(1989-98); a senior analyst for the Inspector General of the U.S.
Department of Health and Human Services (1987-89); and a Medicaid state
representative for the Health Care Financing Administration (1978-87).
2008 Moses' road trip will take him to six regions of the United States,
where he will spend two months visiting individual states in each
region. He will begin his
travels January 1, in the Southeast region of the country. The first
city on the tour is Tampa, Florida.
From there, he will head south to Fort Myers, Naples, and Miami.
Then continuing north to Orlando, Greensboro, NC, points in
Tennessee, and returning to Atlanta, GA , where he is planning to park
the Silver Bullet (see photo [at the top of www.centerltc.com])
prominently near the CNN Plaza during this year's National AALTCI-LTCi
Producers' Summit, February 24-26, at the Omni Hotel.
Long Term Care Consciousness Tour schedule for the entire year is as
Florida, Georgia, Alabama, Mississippi, South Carolina, North Carolina,
Texas, New Mexico, Arizona, Colorado, Utah, Oklahoma, Arkansas,
East: Virginia, West
Virginia, Maryland, Delaware, Pennsylvania, New Jersey, District of
New York, Connecticut, Rhode Island, Massachusetts, Vermont, New
Illinois, Indiana, Ohio, Iowa, Michigan, Kentucky, Missouri, Minnesota,
North Dakota, South Dakota, Kansas, Nebraska, Wisconsin.
California, Nevada, Oregon, Washington, Idaho, Montana, Wyoming, Alaska,
an ambitious travel schedule-AND he plans to drive the entire trip,
staying in the Air Stream travel trailer pictured here and aptly named
the "Silver Bullet of LTC".
you would like to find out where and how you can work with Steve Moses
to promote your business and publicize responsible long term care
planning when he passes through your area of the country on the LTC
Tour, go to www.centerltc.com. This campaign is very well thought out
and there are several different ways interested parties can join in.
the way, Moses will also continue to produce his daily LTC E-Alerts and
weekly LTC bulletins. He
says he plans to collect marketing and sales ideas like
"flypaper" and pass them on. He is excited to test ideas and
theories in the real world-"to learn, adapt, and act."
Happy Trails, friend! [SAC]