LTC Bullet: Special Offer and Annual Fund Appeal

Tuesday, December 3, 2002


The purpose of today's Bullet is to explain what the Center for Long-Term Care Financing does, why you benefit if we keep doing what we do, and how you can help ensure the Center continues its mission to ensure access to quality long-term care for all Americans.

It will come as no surprise to many of our readers that the Center needs your generous tax-deductible contributions more than ever this year. So, to express our appreciation to major individual donors . . .

We'll send contributors of new donations of $250 or more an audiotape or CD of The Great Debate on Medicaid Planning, titled "Medicaid Planning: Damned or Destined," between Stephen Moses, President of the Center for Long-Term Care Financing and William Browning, President-Elect of the National Academy of Elder Law Attorneys.

If you missed this debate live at the LTC Producers' Summit in St. Louis, Missouri on November 18, 2002, then you have to get this recording. Ask anyone who was there! If you heard the debate in person, you'll want the recording to share with others.

Of course, all contributors of $100 or more will gain access to the Center's donor-only zone and continue receiving LTC Bullets ($150 after January 1, 2003). So, here's what to do:

Send your check for $100 or more to the Center for Long-Term Care Financing at 2212 Queen Anne Avenue North, #110, Seattle, WA 98109.

Or contribute $100 or more online at .

Then, click "reply" to this Bullet or email , tell Damon you've contributed and supply your preferred user name and password (up to ten characters each). He'll Zone you in ASAP.

If you contribute $250 or more, tell Damon where to mail your "Great Debate" tape or CD.

If you contribute less than $250, but would like to purchase the audiotape or CD of the Medicaid planning debate for $20 (including shipping and handling), go to for information on how to order directly from the distributor. (If the link does not work for you, just cut and paste it into your browser.)

Now, why contribute to the Center?

As a subscriber to LTC Bullets, you know the Center's mission is to ensure quality long-term care for all Americans. We want to save public financing of LTC for the needy by encouraging everyone else to plan, save, invest and insure fully against the long-term care risk. To pursue these goals, and to remain independent as we must, we need your financial support. Obviously, we can't expect the needy or the welfare program to finance our efforts on their behalf (and yours). Therefore, people and companies that benefit from our advocacy of private financing alternatives must support the Center for us to be able to carry on.

The Center for Long-Term Care Financing would greatly appreciate your year-end donation to help us begin 2003 with renewed dedication, strength and support. If your company matches charitable gifts by employees, please take advantage and let us know. Itís a great way to leverage your gift! Your tax-deductible contribution to the Center will help us continue publishing LTC Bullets and fighting for rational long-term care public policy. Furthermore, your vocal support of the Center to current or potential corporate funders will strengthen our appeal to insurance carriers, long-term care providers and other organizations--who all benefit from sound public policy initiatives--by showing them you need and want what we do.

Please support the Center for another year. We'll spare no effort to build on past successes and to pursue our mission with passion and belief, but also with reason, logic, careful research and hard evidence. We'll do our best to do you proud.

The following letter describes the Center's mission and achievements in more detail. It was sent to all major Center for Long-Term Care Financing donors earlier this year.

*** Key points ***

* The Center for Long-Term Care Financing WILL increase your profits.

* You CAN keep LTC Bullets free of charge for YOUR LTCI producers and staff.

* Let us augment your influence to make a bigger difference in long-term care.

Dear [Donor's Name],

I am writing to request your continued and increased financial support of the Center for Long-Term Care Financing.

Why support the Center?

The Center for Long-Term Care Financing helps to increase your profits AND to improve long-term care in the United States. We appeal to your self-interest AND to your social responsibility.


The Center is a 501(c)(3) charitable, nonprofit, organization. Our mission is to "ensure access to quality long-term care for all Americans." We pursue this mission by promoting public policy that targets scarce government LTC resources (especially Medicaid) to the genuinely needy while encouraging everyone else to plan early and save, invest or insure for long-term care. The Center's strategy is to preserve and improve public financing of long-term care for the needy by employing the resources, self-interest and profit motive of the private sector to relieve the fiscal burden on Medicaid and Medicare.

In a nutshell, the Center promotes long-term care insurance, home equity conversion and other private financing options as a means to enable government-financed LTC programs to provide better care and more reasonable reimbursement rates on behalf of a smaller number of genuinely needy dependents.

What differentiates the Center for Long-Term Care Financing from other organizations that promote your interests?

* The Center is not a trade association. We are an independent, nonpartisan think tank and public policy organization. As such, we earn credibility with the media and public policy makers that organizations perceived to be industry "mouthpieces" do not have.

* The Center is the only national organization that fights openly and aggressively to minimize unnecessary Medicaid dependency for long-term care. Our believability and effectiveness in this politically sensitive area stems from the Center's careful research, thorough documentation, and arm's length relationship to the LTC provider and insurance industries.

What exactly does the Center for Long-Term Care Financing do for you and for long-term care?

* We educate insurance agents, LTC providers, the public, the media, legislators and policy makers on the importance of LTC through publication, public speaking, media interviews, legislative testimony, private briefings and motivational training classes.

* We publish LTC Bullets (86 in the past year), LTC Week in Review (190 LTC E-Alerts since October 2001), The LTC Reader and The LTC Data Base (27 each since February 2002). [Data as of August 2002]

* We write frequently for publication in the trade media and peer-reviewed journals (eight bylined articles plus a book chapter by Center President Steve Moses in the past year.)

* We conduct LTC Graduate Seminars, full day advanced training programs, for senior financial advisors.

* We're writing a book to be published by the Cato Institute that will document and advocate public policy changes that could blow the lid off the market for LTC insurance, save Medicaid financing for long-term care from its impending collapse, and improve access to quality long-term care for rich and poor alike.

* We are quoted in hundreds of publications every year. The Center figured prominently during August 2002 in a four-part series on long-term care in the Atlanta Journal-Constitution.

* We give dozens of interviews to major print and electronic media outlets every year, including most recently Forbes Magazine, US News and World Report, Kiplinger Retirement Report, and the Public Broadcasting System.

* We address numerous professional conferences in the fields of law, aging, insurance, accountancy, and financial planning about the importance of long-term care financing, including 19 formal speeches in the past year.

* We conduct innumerable informal briefings with business and political leaders in Washington, DC and in the states regarding the challenges of long-term care service delivery and financing.

As President of the Center for Long-Term Care Financing, and previously as a career federal employee with HCFA and the DHHS Inspector General, I've played a role in winning public approval and statutory authority for every major legislative initiative to target Medicaid to the needy and encourage private long-term care insurance. Please help us keep this important message in front of the powers-that-be.

In summary, the Center for Long-Term Care Financing is the least expensive means LTC carriers, brokers and providers have to keep pressure on politicians, policy makers and the media regarding the importance of private financing for LTC. The Center's unique approach is to save the public financing programs by engaging the self-interest of private industry. With Medicaid costs skyrocketing at double-digit inflation rates for the first time in a decade, politicians and administrators are ready to listen to our money-saving solutions for the long-term care financing problem.

The single most common complaint we hear from LTCI agents and brokers about LTCI carriers is their alleged lack of training and support for producers. Your financial support for the Center at a negotiated monthly, quarterly or annual level will assure that your staff and field representatives will not have to pay individually for the Center's LTC Bullets or donor-only zone. And your support for the Center will demonstrate, to your agents and their clients, your commitment to the LTCI industry and to our country.

In the next few weeks, Center Executive Director Amy Marohn-McDougall will contact your office to schedule a conference call. Let's talk specifics then about how we can work together to pursue our common objectives.

Thank you for your time and consideration.


Stephen A. Moses


PS If you have not done so recently, please take a close look at the Center for Long-Term Care Financing's website at . We hear constantly from insurance agents, LTC providers, legislators, policy makers, public administrators, and reporters who find great value in the site and express their profuse appreciation. The website has become our primary "press pack" and "information folder" to convey the Center's substantive message and our appeal for financial support.